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Tractor Supply Launches Social Media Contest to Benefit Rescues

Posted: August 19, 2014, 2:10 p.m. EDT

One of the best ways to honor the work animal shelters and rescues do is to highlight the animals they save through stories and photos.

In appreciation of the life-saving mission of the nation’s animal shelters, and with Pet Appreciation Week as a backdrop, Tractor Supply Co., a national retail chain based in Brentwood, Tenn., that sells a plethora of products, including pet products, launched its Facebook Rescue Your Rescue Photo Contest, in which 10 rescues will ultimately be awarded grant monies to further their work.

To get started, Tractor Supply is asking fans and customers to visit and nominate their favorite shelter by submitting a brief story and photo. 

Nominations are open from Aug. 18 through Sept. 1.

Tractor Supply will narrow the nominations down to the 10 best, and the public will vote from Sept. 5 to Sept. 14 at to choose the winners. 


Winners will be announced at Tractor Supply stores during Pet Appreciation Week, from Sept. 17 to 21.

"Pet Appreciation Week gives us the opportunity to show how much we love our pets, and also a chance to recognize those who are finding great homes for animals,” said Seth Estep, vice president, divisional merchandising manager for Tractor Supply. "We invite our fans and customers in every Tractor Supply community to take a moment to recognize the hard work being done to care for animals by nominating and then voting for their favorite shelter.”

While it’s always nice to receive plaudits, prize money is certainly nice, too. 

The top vote getter in the Rescue Your Rescue contest will earn the $10,000 grand prize.

The rest of the top 10 will shake out like this: second: $5,000, third: $3,500, fourth: $2,000, fifth: $1,500, sixth: $1,000, seventh: $800, eighth: $650, ninth: $350 and $200 for 10th.

But Tractor Supply wants to recognize and reward the responsible pet owner as well. 

In addition, all 1,331 Tractor Supply stores will feature pet adoptions through Petfinder, a pet adoption agency headquartered in Tucson, Ariz., on Saturday, Sept. 20.

There also will be pet nutrition demos, discounted pet food and supplies, gift card giveaways while supplies last and in-store drawings, including for a $200 gift card, a $100 rebate on pet services or a Doggie Bag prize pack worth $35.

All Pet Appreciation Week events are open to the public and their pets and will take place at local Tractor Supply stores.



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