Automated Pet Care Products
The Eco version of the Litter-Robot—the only self-cleaning litter box made in the United States—utilizes 100-percent post-consumer materials in the base, globe and waste-drawer components, according to the company. Designed to work with a multitude of litters, including a variety of biodegradable litters, it features a sifting system to separate clumps from the clean, dry litter. By using the Litter-Robot, cat owners who used to scoop their litter boxes multiple times each day now only need to remove a standard kitchen-type garbage bag from the waste drawer once or twice a week, the manufacturer reports.
Automatic Pet Care Products
Company owner: Brad Baxter
Previous occupation: Automotive Engineer
Location: Office headquarters in Pontiac, Mich., with a 32,000-square-foot assembly and order-fulfillment facility in Juneau, Wis.
Number of employees (full and part time): 25
Number of years in business: 10
Company product categories: Cat
Areas of distribution: USA, Canada, Europe, Australia, Japan
The company was founded because: “The self-cleaning litter box market (and my cats) needed an alternative.”
Company motto: “Listen, Implement, Refine, do it again…”
Company culture: “With a direct-to-consumer business, customer service has been a core element of our business and is also considered to be an essential feedback loop for our ongoing product development. The majority of the components used in our products are produced in the USA. We also handle our own assembly and fulfillment out of Juneau, Wis. We support our local communities and have donated many units to shelters and fundraising auctions. Recently we launched the Litter-Robot ECO Unit, made with recycled plastics, and we continue to look for ways to be green.”
Greatest opportunity: “Filling the need for automated and interactive pet products.”
Biggest challenge: “Managing growth without compromising company mission and culture.”
Key to company’s success: “We focus on customers’ needs and respond with nimble and rapid product development for quick implementation and continuous improvement. We work within our means and don’t stray from our mission.”
Company product lines: “We make the Litter-Robot Self Cleaning Litter Box for Cats and various accessories.”
Future product plans: “Top Secret!”
Future business plans: “To keep it true to the customers and have fun.”
Recent book that influenced the business: “Not much time for books lately but love Inc. Magazine.”
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