Making cats happy by providing fresher, long-lasting catnip
By Leila Lotfi
Do you know the catnip man?
More than 30 years ago, Leon Seidman, president and founder of Cosmic Pet Products, Inc., had become popularly recognized as the catnip man. Due to the pickiness of his cat and the determination to make his cat happy, Seidman was on a mission to find the perfect catnip. He discovered wild catnip which he planted in his garden and the response from his cat was nothing more than extraordinary. Word spread about his famed catnip and Cosmic Cat Corporation was established in 1975.
“I started simply to make my cat happy and make other cats happy,” Seidman says.
Cosmic Pet Products, based in Hagerstown, Md., is a leading brand of catnip in the world and sold in more than 20 countries. It is also the largest private-label manufacturer of catnip in the world and the largest single factory of catnip toys in the United States. Cosmic brand catnip is fresher, more potent, more aromatic and longer lasting than other brands according to the company.
“The cat-owning public is extremely loyal to the brand,” Seidman says. “It’s very difficult to get loyalty on the product, but Cosmic is known in the market.”
Seidman believes if customers find something they like, the want to be able to always get it. They don’t want a product that is only available for a short period of time.
Cosmic Pets At A Glance:
President/Founder: Leon Seidman
Location: Hagerstown, Md.
No. of Employees: 35
Flagship Product: Cosmic Catnip
No. of Years in Business: 1975 (33 years)
“We don’t get flashy and we don’t follow trends,” Seidman says. “We look for products that are stable.”
The company produces several million packages of catnip per year and a couple million toys per year.
“We have the ability to make that volume and move it up because cats love it and it’s not expensive,” Seidman says.
Cosmic Pet products are available at independent pet specialty stores, Petsmart and various e-commerce websites.
In addition to its famed catnip, Cosmic Pet Products also produces cat scratchers, catnip treats and catnip toys. Cat scratchers are treated with catnip and made of corrugated cardboard which provides the feel of nature for cats. Catnip treats are available in eight flavors, including seafood gumbo, chicken alfredo and clam chowder just to name a few. The company also produces garden kits so cat owners can plant their own aromatic catnip herbs.
While Cosmic Pet only caters to felines, it may branch out and produce products for canines in the future. Most recently, Cosmic Pet unveiled a new line of cat toys featuring 13 types of animals, bananas and cigar-shaped toys made with Cosmic catnip. Future plans include cat carriers which will be on the market in late summer.
“Because of our consistent quality, cats will love the product,” Seidman says. <HOME>
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