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9:10 AM   April 18, 2015
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Dancing Paws

Bringing you all-natural pet supplements, treats and grooming products
By Leila Lotfi

Dancing Paws' line of products include Breath-a-licious green bones, pet supplements and Howlin' Gourment Natural Dog Treats.
Since 1996, Dancing Paws has supplied high-quality natural pet supplements and treats for dogs and cats. Most recently, Dancing Paws unveiled a complete line of botanical products and grooming brushes to help pets looks their best.

Dancing Paws’ nutritional supplements provide essential nutrients often missing from pet food according to the company.

“We aim to develop products in the ‘natural’ category that target cats and dogs,” says Leon Rosen, president of Dancing Paws based in Tustin, Calif. “We try to be as natural as we can.”

The Breath-a-licious green bone aids in digestion, alleviates gas and soothes upset stomach in addition to freshening breath.

“Breath-a-licious is one of the best functional dental bones in the market,” Rosen says. “If offers better palatability and dogs like it better.”

Dancing Paws At a Glance

President/CEO: Leon Rosen

Location: Tustin, Calif.

No. of Employees: 8

Flagship product: Joint Recovery Supplement

No. of years in business: 12 years (1996)


Howlin’ Gourmet Natural Dog Treats are available in three flavors: oatmeal crunch, savory pot pie and peanutty honey, all made with “better than human quality ingredients.”

Shampooch is a purely botanical shampoo for dogs that keeps coat and skin clean without removing the natural oils that add luster and shine to a dog’s coat.

“We believe our formulas are superior to others,” Rosen says. “We’ve invested a lot of money in consulting vets to create formulas for specific needs and to figure out just the right combination.”

The joint maintenance supplement has become Dancing Paws’ best-selling product and is now available in two sizes.

“As dogs and cats age, their joints become weaker,” Rosen says. “Our products have been proven to be very effective.”

Dancing Paws products are found nationwide through independent pet stores as well as Whole Foods markets and internationally in Japan, Indonesia and Singapore.

“While our primary emphasis is through health food stores, we plan to expand our distribution,” Rosen says. “And while our objective has been to concentrate on the U.S. market, we’d like to expand more overseas.”

Dancing Paws recently introduced its Spaw Center floor stand for all botanical products and the Love2Pet 2-in-1 deshedding tool.

Future plans for Dancing Paws include additional cat products, an expansion of grooming products and a high-end quality food line.

“The margins on our product are high and our products are in high demand,” Rosen says. “If it extends the life of your cat or dog, then we’re doing something right.” <HOME> 

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