With an enhanced formula and packaging, the new and improved Biscuits with Benefits provide a healthy and delicious delight for dogs, the company reports. The biscuits are natural with added nutrients and made with real, cage-free chicken. They are free of wheat, corn and by-products, are made in the U.S and come in three of Dogswell’s functional formulas: Happy Hips Biscuits with Benefits help maintain healthy joints with natural sources of glucosamine and chondroitin; Breathies Biscuits with Benefits contain mint and parsley for fresh breath and healthy teeth; and Vitality Biscuits with Benefits contain flaxseed and vitamins to help maintain eyes, skin and coat, according to the manufacturer.
Shape Up is a specially balanced weight management formula, containing L-carnitine, dried kelp, dandelion oil, ginger and turmeric, and is available in Dogswell’s dry food and chicken jerky treats for dogs, the manufacturer reports. The Chicken & Oats Recipe is low in fat and is made from cage-free, as are the chicken jerky treats, and, as with all the company’s products, they contain no added hormones, processed gluten, wheat, corn, artificial colors, flavors or preservatives, according to the company. The formula also comes in small, moist 2 oz chicken jerky treats for cats made by Catswell.
Dogswell Dry Dog Food is a delicious, nutritious and wholesome food, available in Happy Hips and Vitality formulas, the company reports. The Chicken & Oats Recipes feature fresh chicken as the main ingredient, and combine fresh fruits and vegetables, functional ingredients and chelated minerals for added benefits. According to the manufacturer, the natural sources of glucosamine and chondroitin in the HAPPY HIPS formula for adult dogs help maintain a dog’s healthy joints; and the Vitality blend contains omega-3 and 6 fatty acids and vitamins A and E to help maintain healthy skin and shiny coat.
Company owner: Marco Giannini
Location: Los Angeles, Calif.
Number of employees (full and part time): 30
Number of years in business: 4
Areas of distribution: U.S. and Canada
Company was founded because…Growing up, Marco had a white German shepherd named Emily that developed hip dysplasia. The difficult and unpleasant experience of giving his dog pills inspired Marco to create a new solution. Marco realized that there were no functional products in the pet world and wanted to apply the concept to pet treats. In 2003, using his vast knowledge in the pet arena, past personal experience and his entrepreneurial background, Marco created Dogswell.
- Lucy, a Pug, 3 years old
- Max, a longhaired Chihuahua, 4 years old
- Mooshu, a Japanese Chin, 5 years old
Company product categories: Dog food, dog treats, cat treats
Company product lines:
Jerky Treats for dogs (chicken breast, duck breast, beef liver, lamb & rice): Happy Hips, Vitality, Shape Up, Breathies, Happy Heart, Mellow Mutt Veggie Life treats for dogs (Chicken & Apple, Chicken & Banana, Chicken & Sweet Potato and Sweet Potato Chew): Happy Hips, Vitality
Dry food for dogs: Happy Hips, Vitality, Shape Up
Canned food for dogs: Happy Hips, Vitality
Biscuits for dogs: Happy Hips, Vitality, Breathies
Jerky Treats for cats: Happy Hips, Vitakitty, Shape Up, Breathies
Future product plans: Increasing the biscuit line
Future business plans: None at this time
Favorite pet-themed movie: “Milo and Otis”
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