Providing cats with the best catnip and customers with the best value.
By Leila Lotfi
|DuckyWorld manufactures a variety of catnip toys including Yeowww! Banana, Yeowww! Pumpkin, Yeowww Stinkies! and Yeowww! Catnip in a bag.|
When Kevin Duck entered the pet industry in 1997, he noticed most big-box stores focused on dog products.
“I started with dog beds made out of burlap coffee bean bags, caPOOCHino Pet beds,” says Duck, owner of DuckyWorld Products, Inc. based in Minneapolis, Minn.
Due to complications with shipping, Duck wanted to work with a smaller product so he moved to catnip.
“It’s a product that is much smaller and lighter to ship; plus, it offers repeat sales,” Duck says. “I also wanted to help cats have the highest quality and safest toys.”
His ultimate goal was to create a product that was different from anything on the market. Together with his wife (and first employee) Lisa Harada-Duck, DuckyWorld has reached that goal.
“Our marketing had to stand out, and we had to give people the real deal,” Duck says. “I went to pet stores and you could just see the lack of imagination and safety with the stuff everyone was selling.”
DuckyWorld has worked with a private farmer to grow high-quality catnip. No chemicals or pesticides are used, making Yeowww! Catnip 100 percent safe for cats and their owners. Every DuckyWorld toy is made in the U.S. and filled with premium, organically grown catnip and individually stuffed and hand-sewn with high-quality cotton twill, strong enough to survive scratching, biting and slobber. Yeowww! Catnip was named after the reaction cats had to DuckyWorld’s catnip.
DuckyWorld At a Glance
Owner: Kevin Duck
President: Lisa Harada-Duck
Location: Minneapolis, Minn.
No. of Employees: 5
Flagship Product: Yeowww! Chicata Banana
No. of Years in Business: 11
“I decided I would go the route I was already practicing with my own cats’ toys – big and full of organically grown catnip,” Duck says. “It was definitely more expensive, but the quality was amazing, the cotton twill looked great and it was easy to cut and sew. We made toys and people bought them.”
In addition to the quality of DuckyWorld products, the packaging and creative displays also stand out in the pet industry.
“Our beautiful award-winning display rack that holds 12 of our 28 toys won the Global Pet Expo’s Best in Show Award for ‘Point of Purchase Display’ in 2008,” says Duck.
The Yeowww! Sardine Tin is DuckyWorld’s newest award-wining toy. But DuckyWorld is constantly adding new products to its Yeowww! Catnip line, including toys catered for the seasons. Catspurrr, the Friendly Ghost will appear in stores for Halloween along with a Yeowww!-loween Pumpkin. For the upcoming winter holidays, Kris Krinkle and Dreidle Krinkle will also be available.
To ensure customer satisfaction, DuckyWorld has implemented a Guaranteed-Product Exchange Program. Not only are quality products important, but so is customer service says Duck.
“Any of our products, whether holiday or everyday toys, are returnable within 60 days if our distributor or retailer can’t move a particular toy.” <HOME>
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