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4:11 AM   April 26, 2015
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Halo, Purely for Pets

Holistic pet care products made with your pet’s health and wellness in mind.
By Leila Lotfi

New packaging design for all Halo pet products.

Imagine if your pet couldn’t digest nutrients properly.

For Andi Brown, director and founder of Halo, Purely for Pets, this was reality. 

More than 20 years ago, her cat, Spot, developed a digestive disorder. After Spot developed skin problems, loss of coat and an offensive order, Brown took an interest in natural health products for animals. She found that pure and chemical-free products improved Spot’s health. The result was the creation of completely natural food for pets and the emergence of Halo, Purely for Pets in 1987. 

This Tampa, Fla.-based manufacturer produces holistic pet care products that support and bolster the health and immune system in pets.  Halo’s products combine all natural pet food, treats, supplements and grooming aids that help owners achieve their pet’s optimum health.

“Andi was way ahead of her time preaching all natural holistic products,” says Alan Kerzner, president of Halo, Purely for Pets. “Nowadays, everybody is on the ‘natural’ bandwagon.”

The name Halo came from the belief that “we provide a halo of love and nourishment around [the animals],” says Kerzner.

Halo’s mission is to provide people and their pets with honest information and wholesome products to better the lives of the animals and the people who love them.

Products are available at health food stores and pet shops throughout the country including Whole Foods and Petco. But Kerzner doesn’t believe that Halo should be sold at all pet retailers. 

“Pet specialties and natural outlets that cater to committed pet owners should sell Halo,” says Kerzner. “These consumers realize that natural is better.”

Halo offers products for dogs, cats and birds.  Recently, the packaging has been redesigned to reflect the quality of the product in it says Kerzner.

Halo, Purely for Pets At A Glance:

President: Alan Kerzner

Founder/Director: Andi Brown

Location: Tampa, Fla.

Flagship Product: Spot's Stew

No. of Years in Business:  20 years


Liv-A-Littles are one of Halo’s most popular products as it caters to dogs, cats, birds and other meat-eating animals.

“The basics of good nutrition are the same for dogs and cats,” says Kerzner. 

These treats are all natural, USDA approved, freeze-dried whole meat treats. They can be used as a reward or added to a meal as a source of protein. 

“We’ve created a treat that even the pickiest pet will eat,” he says.

At Global Pet Expo this February, Halo will re-launch its new packaging line and introduce dry food for the first time. Spots Stew dry food is human grade and made in the U.S. with no wheat, corn, soy or byproducts.

Halo is currently trying to get its entire line shelved together at pet and health stores. “If someone buys Spot's Stew canned food, chances are they’d be interested in our Liv-A-Littles and shampoos,” says Kerzner, who believes that pet owners who use brands like Halo are making a lifestyle choice for their pet.

“The idea of creating holistic pet care products is win, win, win,” he says. “It’s a win for the consumer, a win for the retailer and a win for the manufacturer.” <HOME>

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