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JW Pet


Cuz TailsCuz Tails
The Cuz Tail is the newest addition to JW Pet’s Cuz family line of toys. A soft, squeaky plush tail joins with the Cuz natural rubber ball to give dogs the best of both worlds for double the fun, the company reports. Dogs and their owners can bounce it, fetch it, squeak it, tug it, toss it and more. This toy is available in three sizes.

Great Apes
Great ApesThe new Great Ape from JW Pet is a combo toy that adds a fun new face to play time, the company reports. Designed to be durable, the  rubber ball is a funky monkey with strong swinging plush arms and legs--perfect for tugging, flinging, fetching, bouncing and monkeying around, the company adds.

Megalast Ball with Rope Double Medium
Megalast BallThe MegaLast line of toys is made of the company’s durable Megalastomer—a revolutionary new material infused with vanilla and available in three translucent bright colors, according to the manufacturer. The Megalast Ball with Rope Double Medium features a colorful, twisted rope figure eight with a wrapped rope handle on one side and a Megalast Ball Medium on the other. The buoyant, floating toys are made in the USA in an eco-friendly facility that utilizes solar power, the company adds. All MegaLast toys are 100 percent recyclable. 

The Basics

Company owner: Jon Willinger

Previous occupation: Owner and president of Willinger Bros. Inc.

Business location: Teterboro, N.J.

Number of years in business: 13 years

Areas of distribution: National and international


The Details

How/why company was founded: Jon Willinger was the president and owner of Willinger Bros., Inc., a leading aquarium products company and manufacturer of the Whisper air pumps and power filters. Willinger Bros. Inc. was sold to Tetra and Jon started JW Pet Company with the following mission.

Company motto/mission: To improve the lives of pets and pet parents by creating industry-leading products through constant innovation, insight and bold new thinking.

Company culture (What makes you special? company pets, foundation support, community work, etc.): All of JW’s inventions and improvements come to be in the New Jersey office. The JW designers and engineers, combined with a staff of pet experts, bring decades of pet knowledge and experience to each and every product they produce, resulting in more than 110 patents.

Also at JW Pet’s facility, we keep dozens of small animals, birds and fish tanks in order to observe our products under real world conditions.

Lastly, we donate regularly to various local animal shelters as well as support a number of national animal assistance programs, we donate product to adoption events across the country and we also contribute yearly to the IAADP, International Association of Assistance Dog Partners.

Greatest opportunity: To continue to create exciting new products across multiple pet categories with a strong focus on our top-selling line of Dog Toys.

Biggest challenge: JW Pet is growing at a rapid rate. We are constantly striving to provide that next best thing for pets. We recently won the 1st place award for the dog category at the Global Pet Expo in Orlando, Fla. The excitement generated from this award has kept us busy. A challenge for our team is to create order from the creative mix while we grow without hurting our award winning formula.

Company product categories (cat, dog, bird, fish, etc.): Dog and cat, (toys, grooming and bowls) bird, small animal, aquatic.

Key to company’s success: We have a team of pet dedicated professionals who have married design with innovation; our expertise in design and engineering combined with the specialized knowledge of each pet group.

Company product lines: JW brand Rubber Dog Toys, including the Hol-ee Roller, Cuz and Invincible Chains, Megalast Dog Toys, Gripsoft Grooming Tools, Skid Stop Bowls, Cataction Cat Toys, ActiviToy Bird Toys, Insight Bird Accessories, JW Aquatics, PetVille Small Animal Products.

Future product plans: Stay tuned for the next big thing from JW.

Future business plans (expansion, relocation, etc.): To continue to create products that revolutionize the industry.

Recent book that influenced the business: "The Alchemy of Air” by Thomas Hager, a scientific best-seller about the development of the Haber- Bosch process (a method of synthesizing and mass-producing ammonia from hydrogen and atmospheric nitrogen), one of the most important inventions in history. <HOME>

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Reader Comments
i love you articles please email me new one.
janet, venice, FM
Posted: 5/22/2012 3:13:49 AM
JW Pet is the most innovative pet company you never heard of! The Cuz ball is just one example of a classic product developed by JW Pet. A top notch company with top notch products.
John Cullen, Bronx, NY
Posted: 7/14/2010 1:11:03 PM
Well-stated. They have an agenda and a mission. I have been in the pet industry since 1981 and have always respected Jon Wilinger. Has always provided a quality product and organization to match.
Linda, Cape Coral, FL
Posted: 7/14/2010 12:49:55 PM
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