Company owner: Dick Van Patten/Joey Herrick
Business location: 12924 Pierce Street, Pacoima, CA 91331
Number of employees (full and part time): 400
Number of years in business: 21
Areas of distribution: Pet specialty, independent pet stores and PETCO stores (USA and International)
How/why the company was founded: Natural Balance was founded in 1989 with the intention of developing the finest, healthiest pet food on the market. We wanted a pet food based on sound scientific principles and truth, not marketing hype. We did it! Not only for dogs and cats, but for large carnivores, such as lions, tigers, polar bears and wolves in zoos and animal reserves worldwide.
|Indoor Ultra Cat Formula |
The formula contains less fat and more fiber to support the less-active lifestyle of indoor cats, the company reports. The formula combines chicken and salmon meal with fiber sources such as oatmeal, pea fiber and alfalfa meal. The food comes dry in 6-lb. and 15-lb. bags or wet in 6-oz. and 13-oz. cans.
Company motto/mission: The Food For A Lifetime, Buy With Confidence
Company culture (What makes you special? company pets, foundation support, community work, etc.): Special events with Tillman and Friends, Natural Balance Bark in the Park Days and other Baseball Events, Natural Balance Tournament of Roses Parade Float, Breeder Program, Support for Guide Dogs, Charity Rebate Program, Rescue Food Donations, K9 Unit Feeding Program, Buy With Confidence Program
Greatest opportunity: Providing unique products with high-quality protein sources, such as bison, venison, rabbit, garbanzo beans and more, in addition to focusing on our L.I.D. Limited Ingredient Diets that feature one protein source and one carbohydrate source for dog and cats with sensitivities to common pet food ingredients.
Company product categories: Dogs, cats, reptiles, large carnivores, meat eating birds
Key to company’s success: Natural Balance products are used and respected worldwide by top trainers, breeders, veterinarians, kennels and caring pet owners who want the best for their animals.
Company product lines: Dick Van Patten's Natural Balance product line consists of more than 50 dog and cat food varieties, including: Ultra Premium dry and canned formulas for all life stages of dogs and cats, L.I.D. Limited Ingredient Diets formulas for dogs and cats and new grain-free ALPHA formulas for dogs and cats. Also specializing in Tillman’s Treats and Healthy Bones treats for dogs.
|Alpha Dog and Cat Formulas
Each grain-free recipe features a blend of high-quality proteins and unique fruits and vegetables, and combines the benefits of balanced protein levels with novel ingredients, such as garbanzo beans, prebiotics and sweet potatoes, the manufacturer reports. Chicken, turkey meal & duck and trout, salmon meal & whitefish formulas are available for both dogs and cats. An additional formula—lamb, chicken meal & rabbit—is available for dogs.
Synergy Ultra Dog Formula
Formulated for improved digestion, healthy skin and coat and superior backyard benefits, the dog food offers a unique blend of complex fiber sources--including psyllium seed husks, oat fiber and beet pulp—combined with prebiotics and premium ingredients to produce a synergistic diet for dogs, according to the company. Made with fresh chicken, lamb meal and salmon meal, the formula offers balanced omega fatty acids, salmon oil and flaxseed promote a vibrant skin and coat for the animal, the company adds.
Industry Professional Site: Comments from non-industry professionals will be removed.