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Paw Paw Pet Products

By Scott and Ann Springer

Tom Baran knew how competitive the pet toy market was when he jumped into it. Notwithstanding, Baran determined to create a line of toys that filled what he saw as a void in the industry.

Three years later, business is booming for Baran and his wife. Their company, Paw Paw Pet Products, based in Paw Paw, Mich., designs 210 lines of dog and cat toys and catnip. Business has been so good, in fact that a 15,000-square-foot addition to the company facility is in the works.

“We’ve created a real unique and different product,” Baran says. “They’re fun and use great, colorful designs.”

Paw Paw Pet Products At A Glance:

Owner:  Tom Baran

Years In Business: 3

Location of Company: Paw Paw, Mich.

Number of Employees: 8 employees

Web address:
www.pawpawpetproducts.com

Baran says he possesses an edge over his competition because he possesses extensive knowledge of the pet industry. Forty-five years ago Baron embarked in the pet industry as a retail store owner. Later, he worked for various manufacturers and also worked as a distributor.

“I understand what everyone on the chain goes through and I try to make it easier for everyone,” Baran says.

Fresh, fun, and new designs keep satisfied consumers coming back for more of Paw Paw Pets’ disposable items. Twenty percent of the company’s inventory is composed of new products, Baran says.

The pet toy segment has changed a lot in the years since Baran owned his own retail store. “The difference is almost like night and day,” he says. “Toys used to be vinyl and latex.”

By contrast, consumers now look for unique features on the toys they purchase for their pets, he says. “People treat their dogs like children,” he says. “They have actual toy boxes for their pets’ toys.”

Baran has established a thriving business that he hopes will continue on long after he’s left his mark. “This is my last chapter,” he says. “This is for the family to carry on the legacy.” <HOME>


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Reader Comments
I have always at x-mas ordered my giveaway toys to my grooming customers from PawPaw. Tom qand his family have always been very fair on the price of toys and all my customers pets just love them they play with Paw Paw toys more then any other toys.
Mary, Clyde, OH
Posted: 10/10/2011 6:59:16 PM
I have purchased 2 different toys for my dog made by your company. BOTH of them lost the "squeek" in less than 24 hours! My dog is very disappointed and I just wasted my money apparently!
Jude, Stockton, CA
Posted: 9/30/2011 4:12:18 PM
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