The Basics
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 Pet Loo founders, Tobi & Simone Skovron
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Company owner: Tobi Skovron, CEO & Founder
Location(s): Los Angeles, Calif. (office)
Reno, Nev. (warehouse)
New York City (office)
Winchester, Va. (warehouse)
Melbourne, Australia (office & warehouse)
Number of employees (full- and part-time): 11 (all full time)
Number of years in business: Since 2003
Annual revenues: $5-$25 million
Year-over-year growth (as a percentage): 47-53 percent compounding year on year
Areas of distribution: United States, Canada, Australia, Asia, South America, United Kingdom, European Union
Website: www.thepetloo.com
The Details
How/why company was founded: Born out of pure need.
Company motto/mission: To be No. 1 when it comes to your pets No. 2's
Company culture (What makes you special?): Relationships, Innovation, IP Protection, Eco-Friendly, Pet lifestyle need
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 Tobi Skovron with Pet Loo Cat Litter
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Greatest opportunity: Every day we wake up and come to work
Biggest challenge: Creating and defining new emerging categories within the industry
Company product categories (cat, dog, bird, fish, etc.): Dog, Cat, Small Animal
Key to company’s success:
ü Relationships, relationships, relationships
ü Activity leads to results
ü Limits, like fears are just an illusion
Company product lines: Pet Loo – full line pet waste management (potty’s, litter, poop bags, cleaning solutions, training aides, toileting products)
Future product plans: New innovation/defining new categories
Future business plans (expansion, relocation, etc.): Building the Pet Loo brand
Recent book that influenced the business: We’re busy writing it
Industry Professional Site: Comments from non-industry professionals will be removed.