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10:57 PM   April 20, 2015
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By Scott and Ann Springer

Simply Fido's "Kneat-O-Knit" organic Knitted Toy Collection

Jean Chae wants to leave the world a better place for her 2-year-old daughter. “I certainly do not want to pass down the toxic environment [of the earth] to her generation and the generation that’s to come,” says Chae, the director of business development for SimplyFido, a Brooklyn, N.Y. manufacturer of organic pet toys.

Chae created SimplyFido four years ago from the parent company, Hosung NY Inc., a traditional toy company her parents owned and operated for 30 years.

SimplyFido represents Chae’s efforts to make the world a better place. “It’s a small part, but someone has to start,” Chae says.

Cotton used in the manufacturing of SimplyFido’s toys is organically grown, unbleached, untreated and unprocessed. The products are then dyed using natural extracts from plants and fibers.

“Our beautiful, muted color pallets are coming from nature’s minerals that are dyed without chemical setters,” she says.

Simply Fido's limited-edition 2007 holiday collection

The company recently released a limited-edition holiday collection and has plans to launch an organic, embroidered t-shirt collection this spring, Chae says.

All of the company’s products are manufactured in China. Chae and her staff have gone to great lengths to ensure that the products are safely manufactured by monitoring and inspecting every aspect of production in the Chinese factory.

“We realized that the only way to make an ‘organic product’ in China is to own the facility,” she says. “We’ve put a lot of capital and our own sweat to build one-of-a-kind, state-of-the-art ‘green’ factory in China.” 

Chae says the boom of green products within the pet industry, as well as awareness of promoting healthier lifestyle of pets, has helped drive the success of her company.

Simply Fido At A Glance:

Director of business development: Jean Chae

Years In Business: 4

Location of Company: Brooklyn, N.Y.

Number of Employees: 8

Flagship Product: SimplyFido™ Organic Pet Toys

Web address:
“It’s truly more than a business,” Chae says. “It’s our mission to be the role model in the industry by promoting an eco-friendly lifestyle that saves our beloved earth.” 

Chae has high hopes for her small but booming company. Her goals include changing the industry to promote healthier lifestyles for everyone: pets, families and, ultimately, the earth. “SimplyFido is a small company with a big vision,” she says. <HOME>

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