Creators of natural looking aquatic ornaments to create your own lost civilization
By Leila Lotfi
prides itself on creating natural looking aquatic ornaments. Based in Bentonville, Ark., the company opened in 2006, but employees have been in the industry for 10 years, with 100 years of combined industry experience among all employees and partners.
“We have the products and product knowledge at our fingertips,” says Richard Goodrum, vice president of Zanusa. “And since a lot has already been tried in the aquatics industry, we really listen to customer feedback and take it with open arms.”
Each Zanusa product is hand-crafted and painted individually by skilled artists and sculptors.
“We offer realism, quality, price point and availability,” Goodrum says. “The quality of our products is what really separates us. Retailers can also purchase individual pieces for their stores without having to order a minimum.”
Zanusa At a Glance
Vice President: Richard Goodrum
Location: Bentonville, Ark.
No. of Employees: 8
No. of years in business: 2 years (2006)
“Many of our ornaments are multi-functional as well,” says Ryan McKee, business development manager for Zanusa. “A lot of our ornaments are used for terrariums and reptiles in addition to aquariums.”
Zanusa offers more than 80 different pieces, including ancient ruins, sunken ships, illuminating ornaments and an eye-blinking octopus.
“Sunken ships and our ruins collection have been the most popular products,” Goodrum says. “All of our ruins pieces offer a historical value.”
McKee adds that there is very fine detail on all of the ornaments, down to the hieroglyphics. “We mimic with that much detail,” he says.
One of Zanusa’s unique ornaments is its giant Spanish galleon ship, measuring 83 x 21 x 20. The ship makes an excellent centerpiece for retail stores with its detailed cannons, ropes and draped sail according to the company.
“It really builds excitement and gets people interested,” McKee says.
“Our catchphrase is the lost civilization of Zanusa,” Goodrum says. “We have natural-looking ornaments, plants and ancient ruins. [Hobbyists] can decide how they want their tank to look and create their own lost civilization.”
In addition to aquatic ornaments, Zanusa offers instructional how-to DVD guides on maintaining fish tanks. They currently market DVD’s for basic aquariums and ponds, tropical aquariums, cichlid aquariums and marine aquariums.
“We can save aquarium owners a lot of time and money if we help them do it right the first time,” Goodrum says.
With every few months that pass, Zanusa develops new products. Most recently they created artificial driftwood, artificial live rocks and bubbling dinosaurz - air opening ornaments with jaw-dropping action.
“We take ideas from our customers on what they would like to see and what they think will sell,” says McKee. “It’s not just about the business. We want to be able to help [customers] in any way we can. Customers know us by name and they trust that we’re going to do what it takes to succeed with our line.” <HOME>
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