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10:00 AM   April 16, 2014
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How to Justify Big Bucks

High-end cages for caged birds elicit sticker shock, particularly for the novice owner who may have spent less on the actual bird they’ll be housing. Easy clean features only partly justify the added expense of a top-notch cage.

Comparing apples to apples allows the consumer to see the full value in a premium cage. Make comparisons part of your pitch to increase the chances of an upgrade.

Powder Coat versus Painted
Powder coating involves introducing an electrostatic charge to cage bars, which are then coated evenly in a thin layer of powder-like paint. Because the paint is attracted to the metal in a very thin layer, clumping and dripping are eliminated and the finished product is a smooth, even finish with zero areas of missed coverage.

Powder-coat finishes are extremely durable and stand up to aggressive activity and vigorous cleaning and scrubbing. Over the long run (an important consideration for long lived parrots) powder-coat finishes weather the test of time with ease.

Stainless Steel versus Wrought Iron
Again, if your customers own a bird they plan to have for the rest of their lives (either their own lives or the bird’s), the added cost of premium materials is a must. Explaining the differences between the two materials will help them walk out confidently, knowing their pet’s habitat will last for years to come. Stainless is simply more durable. The finish holds up better over the long run and completely eliminates rust concerns, which prevents toxicity issues as well.

Flight Cage versus Square
Flight cages can cost thousands more than traditional, vertical cages. Their added length ensures birds can spread their wings for ample exercise, even flying from perch to perch, rather than hopping. Justifying the expense is a health and wellness issue. If a consumer can’t be home all day with their pet to let it out of its cage to stretch and flap, a flight cage helps solve the problem.

Again, a larger parrot, with comparably longer lifespan benefits most from a flight cage. A new owner may be at home with their pet 24/7 at the moment, but over the years, jobs change and caretakers may change. A flight cage represents an insurance policy that a hobbyist’s bird will always be cared for properly. <HOME>


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