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1:34 AM   April 27, 2015
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Keys to a Chic Show-off

Fashion shows bring out excitement and draw crowds of trend watching consumers. Create a little of the flair experienced at New York’s Fashion Week by organizing a show of your own and the buzz likely will translate into sales of your boutique clothing items. Providing a venue for glamour, just for pampered pets and their owners, makes a great way to raise your visibility in the community and introduce your customers to the latest fashions.

Pick a Place: Space permitting, your own retail store makes the perfect venue for a fashion show. When the gala is over, merchandise stands ready to be purchased by style-conscious consumers. However, when space is at a premium, you may have to think outside the box. Local festivals, agility or conformation competitions and local consumer pet product shows make spacious venues for a makeshift catwalk and a rack or two of your hottest merchandise.

Find Models: Models should be chosen well in advance of your show. Whether your own animal, customer pets or shelter dogs are used, make sure they are impeccably groomed and looking their best on the big day.

Chose the Couture: A good balance of utilitarian clothing and high-end couture provides a variety of price points for show attendees. For bystanders who may be new to the concept, useful clothing helps them see the need for fashion, which can pave the way for later, up-scale purchases.

Create a Theme: Themed fashion shows provide added opportunities for advance publicity. A catchy title and easily identifiable concept can help structure a consistent look for fliers, promotional graphics, invitations and catwalk décor. Music that fits your chosen theme also helps create the right atmosphere for the day.

Dry Run: Any well-run event is practiced several times before execution. Fashion shows are no exception. Assemble the models to make any final fitting adjustments, set the lineup and make a note of each pet’s name, breed and fashion. As emcee of the event, you’ll need to practice reading each model’s intro and fashion description smoothly before the big day.

Keep Things Moving: The average human attention span is seven minutes – especially where issues of pop culture, such as the latest fashion, are concerned. No fashion show, even those in Paris and Milan, should run over 20 minutes. Even with a cuteness factor that’s off the charts, any pet fashion show that takes too long runs the risk of loosing its audience. <HOME>

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