Boutique items and baked goods frequently appear side-by-side to appeal to the consumer whose disposable income is lavished upon their pets. But simply donating shelf space to baked goods may not be enough to gain the attention of a savvy shopper.

Unique marketing strategies make baked goods more appealing and showcase them in an irresistible light. Though for their pets, consumers gravitate toward products that look good enough to eat.

Take a lesson from your local pastry or specialty baked goods shop and take a look at the following pastry display products available to the baked goods industry. Baked goods are big. As human franchises, like Panera and Atlanta Bread Company spread nationwide, a trend takes hold in the pet world as well. Planning a solid display with professional-grade products just makes good business sense.

Stand-Alone Acrylic
See-through display cases create the illusion of hovering decadence and show off the 360-degree attributes of scrumptious treats. Available in a wide variety of sizes, these cases are perfect for dropping in this category of merchandise in a high-visibility location or wherever your store plan allows. Be aware that finger prints and crumbs show easily, requiring daily cleaning to keep them looking their best.

Cake Stands
With chrome bases and see-through tops, this display option fits with a retro store décor. Reminding the consumer of grandma’s old-fashioned goodies, these displays also take up the least amount of space. Their narrow bases and elevated platforms allow the perfect opportunity to squeeze the most amount of merchandise into an already crowded front counter area. However, allowing only one platform for display limits the variety of baked goods you may be able to showcase at one time.

Bakery Cases
Space permitting, a commercial bakery case sends a clear message that you have top-quality merchandise to offer. The professional look of a counter-integrated display case, complete with adjustable shelving and built-in lighting, allows consumers to shop for their pets, just as they would for themselves. It completes the specialty bakery experience. Though an expensive and space hungry option for display, a custom bake case represents a long-term investment in a growing fresh baked goods trend. <HOME>