Samples Anyone?
The all-natural treat category is driven in large by the consumer’s desire to offer the healthiest possible items for their treasured pets. What could be more appealing to these consumers than a treat so wholesome they can share it with their pet?
Most all-natural treats contain ingredients that would also appeal to people: bananas, whole wheat flour, honey, peanut butter, etc. Why not create and market a treat for the whole family?
Todd Jones, author and webmaster of www.homemade-dog-treat-recipes.com, recommends just that for holistic-oriented consumers. Though Jones acknowledges the concept may seem strange at first, knowing exactly what goes into a treat and its suitability for even humans can put a pet owner at ease.
A so-tasty-and-healthy-even-people-can-eat-them approach sends a message to consumers that you are providing the most nutritious and best-tasting treats possible. Try this recipe from Jones’ site. Offer samples to your four and two legged customers, sending a clear message that you take all-natural products seriously.
Apple Cinnamon Drops
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1 large apple
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1/4 cup honey
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1/2 cup water
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1/2 teaspoon cinnamon
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1 cup oatmeal
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1 1/2 cup wheat flour
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1/4 cup wheat flour
Directions:
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Preheat oven to 350.
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Core, slice and mince the apple (use a food processor if you have one).
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In a large bowl, combine the minced apple bits, honey, water, cinnamon, and oatmeal.
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Gradually blend in the wheat flour, adding enough to form a stiff dough.
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Spoon the dough by rounded teaspoon onto ungreased baking sheets, spacing about 2 inches apart. Using the bottom of a glass dipped in the wheat flour (to prevent sticking), flatten each spoonful of dough into a circle.
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Adjust the size of the drops based on how big a treat you like to feed your dog.
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Remove from oven and flip each cookie to brown evenly on both sides. Reduce oven temperature to 325. Return to oven and bake for an additional 30 minutes.
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