The all-natural treat category is driven in large by the consumer’s desire to offer the healthiest possible items for their treasured pets. What could be more appealing to these consumers than a treat so wholesome they can share it with their pet?

Most all-natural treats contain ingredients that would also appeal to people: bananas, whole wheat flour, honey, peanut butter, etc. Why not create and market a treat for the whole family?

Todd Jones, author and webmaster of www.homemade-dog-treat-recipes.com, recommends just that for holistic-oriented consumers. Though Jones acknowledges the concept may seem strange at first, knowing exactly what goes into a treat and its suitability for even humans can put a pet owner at ease.

A so-tasty-and-healthy-even-people-can-eat-them approach sends a message to consumers that you are providing the most nutritious and best-tasting treats possible. Try this recipe from Jones’ site. Offer samples to your four and two legged customers, sending a clear message that you take all-natural products seriously.

Apple Cinnamon Drops

• 1 large apple
• 1/4 cup honey
• 1/2 cup water
• 1/2 teaspoon cinnamon
• 1 cup oatmeal
• 1 1/2 cup wheat flour
• 1/4 cup wheat flour

Directions:

1. Preheat oven to 350.
2. Core, slice and mince the apple (use a food processor if you have one).
3. In a large bowl, combine the minced apple bits, honey, water, cinnamon, and oatmeal.
4. Gradually blend in the wheat flour, adding enough to form a stiff dough.
5. Spoon the dough by rounded teaspoon onto ungreased baking sheets, spacing about 2 inches apart. Using the bottom of a glass dipped in the wheat flour (to prevent sticking), flatten each spoonful of dough into a circle.
6. Adjust the size of the drops based on how big a treat you like to feed your dog.
7. Bake for 30 minutes.
8. Remove from oven and flip each cookie to brown evenly on both sides. Reduce oven temperature to 325. Return to oven and bake for an additional 30 minutes.

<HOME>