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11:02 PM   April 23, 2014
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Sporty Options Win Big

Take the lead this fall with sports themed pet apparel. With football season in full swing, what better way take advantage of the consumer’s desire to support the home team?

According to the Pew Research Center for Social and Demographic Trends, more than 40 percent of all Americans follow sports news and regularly check up on their favorite team’s progress. One trend you can’t afford to ignore, sports-themed merchandising finds popular markets in every area of the country – North, South, urban, rural – American’s love their sports teams. Consumers consistently look for ways to show their support with team-branded apparel.

Even in a down market, with rising food and gasoline prices, consumers still delight in watching their favorite teams compete. On game day, make sure you offer ways for owners to dress their pets in fan-favorite colors.

Collars, Leashes, ID Tags
By offering a few team-oriented necessity items, like collars, leashes and ID tags, you can easily gauge the market in your area for sports apparel. Watch who buys these items and probe for further interest that will prevent you from ordering too much merchandise, up front. Start with local team colors with creative shelf talkers. If they don’t sell, they can easily be placed back on the shelf, with regular merchandise. Then try moving on to team logos.

Bandanas
Colorful bandanas with team logos make a quick and easy way satisfy the consumers need to support their favorite team. With a small investment and a basic lineup of a few local teams you may discover an untapped market for pet accessories. Bandanas, often viewed as a more masculine accoutrement, may be the perfect fit for the sporty owner and their pooch.

Jerseys
Custom pet shirts and jerseys sporting team logos and numbers may have a small niche market in your area. Start by finding a custom maker willing to work with you on individual orders. Advertise with graphics showcasing a few celebrity jerseys custom made for pets. Placing an order for a one-of-a-kind piece of puppy sports memorabilia isn’t for everyone, but you just may have several consumers willing to pay top dollar. <HOME>


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