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11:58 PM   November 28, 2014
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Top Interactive Marketing Tips

For customers who still aren’t sold on the idea of interactive pet toys, significant research into natural animal behaviors have yielded lots of data that can act as very convincing marketing tools.

Animal behavioral consultants specializing in problem behaviors use the hallmarks of these findings to help their clients fend off unwanted behaviors. Take a lesson from a growing field and use a few of their common recommendations as proof this product category does have merit.

Dogs

  • Explore: Natural curiosity – built into their genetic code – drives dogs to search out new experiences, which can lead to destructive household behaviors. Scented interactive toys that allow them to hunt and feeder toys that make them work for a reward, offer sanctioned activities that spare a home from unwanted activities. .
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  • Interact: Naturally social creatures, dogs once lived among wild packs as wolves. Thousands of years of domestication have further deepened their connection to social activities. Toys that require a human or fellow household pet to participate in daily social activities appeal to an integral facet of domestic canine life. .
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  • Feed: Treat dispensing and puzzle toys offer the most bang for the consumer’s buck. They appeal to a deeply ingrained desire for basic sustenance, while keeping boredom at bay. .
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  • Exercise: Interactive toys take so many forms its surprising that the most basic can be most rewarding. Frisbee and fetching toys boost the body and mind for pets that thirst for a way to blow off anxiety at the end of the day.

Cats 

  • Variety: Cats, in particular, become easily bored with many interactive toys. Buying several and rotating them on a regular basis, has become an effective way to manage behaviors that result from having little to keep their busy minds active during the day. .
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  • Food: Felines naturally forage for food. A bowl placed in the same location everyday provides a counter-productive environment. Interactive food toys and placing multiple bowls of food through the home create a much more natural environment. .
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  • Sensory Stimulation: Interactive toys that appeal to multiple senses make the most sense for active cats. Though consumers may not be home during the day to recognize it, cats often climb, perch, rest and hide all over the place. Play structures and other platforms that allow cats to interact with their environment in safe ways throughout the day offer valuable enrichment. .
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  • Scratching: Cats and scratching behaviors are a natural part of pet ownership. By providing appropriate places for scratching – seeded with favorite toys or catnip – owners ensure their sofas and carpets survive. <HOME>

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