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5:02 PM   April 21, 2015
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Just Add Meat and Water

Capitalize on two trends in pet food at once with dry powdered supplements for cats. Developed for use with raw diets, powdered supplements offer the convenience of ease of use. Most require only raw meat and a little water. They can also be sprinkled on regular kibble diets for an added health boost. Most contain the following ingredients, which may mystify the average consumer. Learn each of the ingredients’ unique properties to confidently market a supplement powder on its own or as a raw diet additive.

Dried Seaweed
Seaweed is praised by savvy consumers who know its potent health benefits. Remind them of it similar benefits for their treasured pet and you’re sure to send them home with any supplement containing this ingredient. Sea vegetables contain high amounts of iron, vital for the production of red blood cells. It also contains detoxifying compounds that bind to and remove carcinogenic agents in the body. It fuels the brain and body like few other ingredients. For customers with pets suffering from anemia or with a history of cancer, this supplement makes a great preventive nutraceutical.

Consumers are becoming increasingly aware of the benefits of omega 3 and 6 fatty acids in the diet. Use that to your advantage when selling supplements with flax. Flax seed, flax oil and ground flax meal are all potent sources of beneficial fatty acids. These oily compounds boost feline immune systems protecting the body from disease, while at the same time lowering cholesterol and improving healthy heart function.

Calcium Carbonate
Calcium carbonate acts as a key mineral in feline kidney and bone health. It aids the body in the mineralization of bone, making bone formation stronger. Recommend this supplement to customers with kittens or juvenile cats, as it shows great promise when added to an early diet. It has also show promise in reducing urine pH among cats and stimulating improved kidney function. Ask your customers whether their pet has a history of renal or bladder issues. If so, make sure they know about the benefits of calcium carbonate.

Seeds and Nuts
Chiefly sunflower seeds, seeds found in cat supplements add vital nutrients to any diet. Vitamin E from seeds helps lower kitty cholesterol and does wonders for cardiovascular health. Be sure to recommend this supplement to customers with cats that have obesity problems or circulatory issues.  <HOME>

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