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3:15 PM   April 19, 2014
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Puppy Class is in Session
Consider adding puppy training classes to your repertoire of services. Along with basic supplies, a series of structured events helps any new dog owner adjust successfully to life with a canine.

Consider what your local market can support before developing your curriculum and price structure. A quick Internet search yields countless examples to draw from. From puppy kindergarten courses from the Society for the Prevention of Cruelty to Animals to nationwide franchise obedience courses, discover what others are doing to educate the public.

Custom designing a puppy training course for your customers ensures they have what they need to thrive with the supplies you’ve sold them. You may want to start with a list of all the supplies you typically sell to a new puppy owner. Developing an instructional seminar on each type of supply reinforces the need for each product sector.

Grooming Supplies
Design a session around grooming supplies to teach new owners how to train a puppy to accept regular grooming activities. Include useful techniques on how to use gentle brushing and treat rewards to make the grooming experience a positive one. Emphasize good technique early for a stunning coat in adulthood.

Food and Treats
Many simple activities that include treat rewards can be molded into behaviors every owner desires in an adult dog. Teaching your customers the basics of positive treat rewards for good behavior creates lifelong happiness and a self-renewing market for future treats. A training session is also the perfect opportunity to school your clientele on the basics of sound nutrition, which prevents you from having to up-sell them as their dog matures.

Collars, Harnesses and Leashes
The importance of exercise and the proper gear for a puppy’s new daily regimen form the basis of any complete puppy curriculum. It’s a great opportunity to convince the consumer of the need for products that grow and change with the needs of their animal.

Training Aids
Challenging puppy behaviors can be managed with the right aids and the right techniques for using those aids. Hosting a seminar on the importance of these problem-solving products and strategies makes perfect sense for first-time dog owners.

Toys
Chewing and separation anxiety coursework for puppies presents the perfect opportunity to stress the importance of toys. Introducing ideas for keeping toys rotated and stimulating for young dogs makes the sale an easy one. <HOME> 


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