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1:48 PM   April 21, 2015
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Dry-Run Displays

Why waste valuable real estate when you can fill your empty tanks with decor items you already stock? Creating dry-run displays that feature your décor merchandise gives the consumer ideas for their own tanks, while at the same time offering a chance to further mark up the “furnished” tanks you’ll eventually sell, anyway.

If your goal is to push lines of décor items meant to outfit a tank with a theme, be it sunken pirate ship or flooded jungle, dry displays make the perfect sales tool. The customer doesn’t have to image how the completed theme will look. They’ll see right away how exciting your products can be. If they can see how the pieces fit together to give the finished tank that special appeal, they’ll be more likely to purchase the entire line of décor items.

Make maintenance chores nonexistent by keeping the water out of your décor displays. Rather than displaying real, underwater plants, displaying the artificial versions offer a reasonable facsimile. You can always send the consumer home with the real thing (fresh from your stock tanks), which will likely look even better than the display they fell in love with.

Mark up the display tanks to include an “as-furnished” price, which allows you to unload all the merchandise at once. If the consumer prefers not to purchase the décor in the display, simply bag it up and store it in the back room until the re-ordered tank arrives.

Don’t have the space for extra tanks? Dry run displays work with just one tank. Rotate it weekly, with a different theme each time. You may eventually hit on a theme that sells best for your area.

Strapped for time? Try another solution for space-wise décor display. Using just one empty tank and a variety of décor items, you can create dozens of displays, photograph them and post the pictures in an album your consumers can leaf through. An ideas book like this gives a creative visual representation of what’s possible with the décor items you stock.

Simply put the display book near your décor items and allow consumers to browse at their leisure. A book of ways to use décor items also provides staff with an added sales tool. When a consumer struggles with choices for décor items, a book of combinations at the ready helps staff make recommendations that suit their specific taste. <HOME> 

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