Aromatherapy Marketing Basics
When marketing trendy scented gift items, a basic knowledge of the principles of aromatherapy helps you identify with the target demographic for these products.
Candles, air fresheners, scented lotions and other scented gift items popular with consumers thrive on their ability to be marketed as dual purpose products. They not only make the environment smell better, but they also offer other health benefits.
What to stock:
Check out this list of top 10 aromatherapy essential oils and their purported benefits, from the National Association for Holistic Aromatherapy.
Peppermint: Useful in treating headaches, muscle aches, digestive disorders such as slow digestion, indigestion, and flatulence.
Eucalyptus: Helpful in treating respiratory problems, such as coughs, colds, and asthma. Also helps to boost the immune system, and relieve muscle tension.
Ylang Ylang: Helps one to relax, and can reduce muscle tension. Good antidepressant.
Geranium: Helps to balance hormones in women, good for balancing the skin. Can be both relaxing and uplifting, as well as antidepressant.
Lavender: Relaxing, and also useful in treating wounds, burns, and skin care.
Lemon: Very uplifting, yet relaxing. Helpful in treating wounds, infections, and house cleaning and deodorizing.
Clary Sage: Natural pain killer, helpful in treating muscular aches and pains. Very relaxing, and can help with insomnia. Also very helpful in balancing hormones.
Tea Tree: A natural anti fungal oil, good for treating all sorts of fungal infections including vaginal yeast infections, jock itch, athletes foot, and ringworm. Also helps to boost the immune system.
Roman Chamomile: Very relaxing, and can help with sleeplessness and anxiety. Also good for muscle aches and tension. Useful in treating wounds and infection.
Rosemary: Very stimulating and uplifting, good to help mental stimulation as well as to stimulate the immune system. Very good for muscle aches and tension. Stimulating to the digestive system. <HOME>
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