Handbags with Universal Appeal

Photo courtesy of Laurel Burch

For decades, whimsical artist Laurel Burch has produced highly sought after and commercially viable prints featuring animals and earth themes. Her bright and exciting use of colors and feminine themes has attracted a wide variety of consumers.

After the artist’s death late last year, her work became even more highly sought after. Her images of dogs, cats, horses and other animals have adorned every gift item from coffee cups to notepads and fabrics to lithographs. In the last decade, her pet-themed purses and totes have enjoyed tremendous popularity. They are often seen at the nation’s top gift markets.

Though her copyright is still widely produced and items featuring her signature prints are still in good supply, her recent death has generated a renewed interest in her work and her message. Her main goals included maintaining a connection with the spirit world, as represented by animal symbols, in the midst of an ever more hectic, busy society – a message that continues to resonate with many consumers.

Birch is considered one of the most accomplished modern American folk artists of the 21st century. Her focus on pets and their reproduction on everyday items like handbags, make her designs a natural fit when stocking boutique and gift items.

Merchandising well-known and recognizable boutique brands like Laurel Burch Artworks, Inc. creates excitement around an otherwise marginal gift category. Let the branding do the merchandising for you.

Unmistakable, vibrant prints like those featured on most whimsical folk art totes need little more than a prominent location to grab the shopper’s attention and appeal to their sense of fun and creativity.  <HOME>

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