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10:58 PM   April 19, 2014
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What Kids Want

Forecasting the next big gift hit for kids, especially within reach of the holidays, has evolved into an art form for toymakers and retailers. Try a few predictions of your own by keeping an eye on companies that track children’s trends.

Trend Hunter magazine monitors consumer trends in nearly every category of products – kids included. Consider stocking a few kids’ gift items from the publication’s online hit list.

Kid Celebs
Celebrity sells – even with kids. Celebrity children and the trends they start are just as popular with kids as their grown-up counterparts. If a prominent young, rising star is spotted carrying a trendy toy or accessory, you can bet kids will notice and start looking for similar products. Keep an eye on teen people and other celebrity rags for the next big product for kids.

Baby Gourmet
Gourmet cooking products has hit mainstream among adults – as illustrated by the explosive growth of the Gourmet Housewares gift market, held annually in Las Vegas. Coming soon to a larger venue in Orlando, Fla. Kids are getting in on the action too. Cooking and entertaining toys made just for kids are heating up retail markets everywhere.

Pre-School Cell Phones
Who says 5 and 6 year olds are too young for an essential, and fashionable everyday accessory like the cell phone. Several companies have designed sleek, easy-to-use cell phones – many with just one button that calls only mom, dad or 9-1-1. Fun, neon designs and easy to handle controls make them perfect for the tot who needs to stay in touch with family.

DIY for Tots
Tools for tots have been around for ages, making little ones feel all grown up. But a new trend lets them go one step further, to see their creative visions realized before their very eyes. From custom-designed teddy bears kids can decorate themselves, to one-of-a-kind toys they sketch and mail to manufactures that create an original stuffed toy, DIY creations are catching on in a big way. Any toy that allows for a unique, hand-crafted product will likely catch the eye of a creative genius in the making.

Health and Fitness
Kids are jumping on the healthy band wagon, too. Toys made for their unique exercise needs help them join a growing trend. Diminutive yoga mats, fun fitness wear and cartoon-themed reusable water bottles make great choices for an increasingly health-conscious generation. <HOME>


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