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8:32 PM   April 27, 2015
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Tips for Merchandising and Displaying Herp Accessories

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They can be bulky. They can be cumbersome. And many of them don’t fit nicely on a store shelf. Herp accessories, like basking rocks and hides, can be a challenge for retailers to display and merchandise in a space-saving way.

To make the most of your in-store real estate, try these tips for merchandising and displaying herp accessories:

  • Take advantage of boxed accessories: Many herp-product manufacturers, especially those that make synthetic hides and rocks, package their products in colorful--and easy-to-display--boxes. Stock them with like products, but be sure to take one out of its packaging so customers can handle them.
  • Bulky items in bins: Rather than pile loose and bulky items, like long pieces of sandblasted grapevine or driftwood, on shelves, store them on end in bins placed strategically in the reptile section of the store. Nearby, display some representative pieces on a shelf or in a sample terrarium for high visibility.
  • Hang them when possible: Vines can wind up a tangled mess if not regularly straightened by staff members. To prevent product spoilage and reduce the time spent remerchandising, hang vines on a pegboard next to the shelf of artificial plants.
  • Stock by size: Sort accessories like caves and hides by size, and arrange them in a logical small-to-large format vertically on store shelves, with the smaller accessories at eye level or above. That way, if a customer is looking for a small grotto for his leopard gecko, he’ll see the hide section and easily find the size he’s looking for.
  • Create display terrariums: Sample terrariums inspire new hobbyists and showcase the distinct environments certain types of herps require. If space is available, consider creating a tropical tank, complete with a running waterfall, lush foliage, moisture-dense coconut bark and intersecting branches for pets like geckos or chameleons. Retailers can also set up a dessert tank, with a sandy substrate, large basking rocks and rock hides for bearded dragons or snakes.
  • Speak with shelf talkers: In busy stores where help isn’t immediately available, signs and informational materials on the shelves can help hobbyists decide what accessories they need for their pets.

Merchandising herp accessories can be a challenge for pet specialty retailers, but with creative space-saving displays, store owners can present the products in an easy-to-find format that will allow customers to find what they’re looking for. <HOME>

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