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2:30 AM   April 25, 2015
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The Pitch: All-Natural Litter Alternatives

Green consumers worried about their pet’s impact on the environment find biodegradable litters attractive options. Often made from recycled industrial byproducts or waste saved from the landfill, each of these products has its own sales pitch worthy of consideration. Armed with the right information, retailers can easily justify the added expense of many of these products by appealing to the customers environmentally friendly sensibilities.

Wood Pellets
Compressed sawdust produces small, wood-based pellets marketed for use in wood burning stoves and as livestock litter. More recently, they have grown in popularity for use as cat litter. Expanding as they absorb moisture, the resulting saw-dust-like product can easily be disposed in the trash, where it quickly decomposes.

The Green Pitch: Wood pellet litter is produced from sawdust resulting as waste from commercial timber operations. When repurposed as litter it offers a low-dust, efficient way to get a second use out of a common waste product that would normally end up rotting in a landfill. These products last over two weeks per cat, significantly lowering the amount of litter you dispose of.

Corn Cobs
Corn cob litters are created by grinding byproduct corn cobs into various textures. They have grown in popularity for use as litters because of their high absorbency and lightweight properties.

The Green Pitch: Corn cobs are a natural waste product of one of North America’s most widely farmed food item. Significant resources are dedicated to farming corn. By finding a second use for farm waste, you significantly lower your cat’s carbon footprint and conserve fossil fuels and other resources.

Wheat -Based Litter
Wheat, the most commonly farmed agricultural commodity in the world, makes excellent litter for its absorbency, low dust content, fine texture and lightweight characteristics. Wheat-based products find new uses for a renewable resource already found in ample supply.

The Green Pitch: The all natural nature of wheat litter creates the biggest buzz. These chemical free, fragrance free and biodegradable litters impact the environment minimally, while providing new uses for resources that renew themselves by growing again the next year. Unlike clay products, which are taken from the earth and not replaced, wheat gives life again and again.

Rice Hulls
Rice, produced in much of the US, yields high amounts of waste in the form of hulls. As the rice is processed for consumption, its hulls are removed to expose the edible grain. These fibrous outer shells are finding new uses as ingredients in organic compost, industrial fuel and cat litter.

The Green Pitch: Rice grows quickly and abundantly. Using waste products from its production supports farming practices that encourage reuse of common waste products. Rather than ending rotting as compost, a second use provides conservation of resources by lengthening the life of an already low-impact commodity. <HOME>

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The Pitch: All-Natural Litter Alternatives

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