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Crocking Up

Posted: April 13, 2011, 6:20 p.m., EDT

Small mammal feeders that are edible, safe and/or help keep a pet’s cage clean score points with retailers.

By Jaime McLendon

Crocks, hoppers and other small-pet food bowls and dispensers are often overshadowed by the repeat sales of food. Once the pet owner buys the feeder—usually at the time of pet purchase—he or she is unlikely to buy another feeder over the course of the pet’s lifetime, retailers reported.

Stocking a variety of feeder styles can get customers excited about their options. Here are some retailer favorites:

• The Ecotrition Snak Shak Edi-bowl, manufactured by Islandia, N.Y.-based Eight in One Pet Products. It’s an edible bowl made of alfalfa and golden honey. Retailers like that it doubles as a food dish and chew treat.

Small mammal feeders that are edible, safe and/or help keep a pet’s cage clean score points with retailers.
Products in the small mammal feeder category range from edible and food-shaped bowls to combo feeders and spinning hay holders.
Photo by Cioli & Hunnicutt/BowTie Studio
• Cool Crocks, manufactured by Elk Grove Village, Ill.-based Super Pet. The 4-ounce plastic feeding bowls come in a 12-pack assortment of various colors. Retailers also reported solid sales of the company’s Stoneware Dishes, which are designed to withstand chewing and avoid accidental tipping. Vege-T-Bowls—cabbage-, carrot- and radish-shaped food bowls designed to add fun to a small pet’s habitat—are also on the rise, retailers stated.

• Rollin’ The Hay, manufactured by Super Pet. The spinning hay holder combines mealtime with playtime. It’s designed for anywhere in a pet’s environment, hanging or resting.

• The S.A.M. No-Mess Hall, manufactured by Hauppauge, N.Y.-based Penn-Plax Inc. A separate outside storage compartment helps keep small animal food fresh and unsoiled. Customers like that it automatically dispenses food, according to retailers.

• The Hay and Pellet Combo Feeder, manufactured by Phoenix-based Ware Manufacturing Inc. Featuring a hay and pellet feeder in one unit, it hangs on any cage and is designed to reduce wasted food and help keep a pet’s cage clean.

• The Hay & Salad Hopper, manufactured by Super Pet. It’s designed to keep hay off the floor of a pet’s habitat. Retailers also praised the company’s Hay Buffet, which features wireless construction and no sharp edges for increased safety.

*This bonus content is a continuation of the Small Mammal Marketplace article “Hay Is the Way, So They Say,” which appears on pages 38 and 63 of the May 2011 issue. Please refer back to the magazine for the full article. Click here to become a subscriber.

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