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12:14 AM   April 17, 2014
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5 Approaches to Critter Odor

With the right products in hand, small mammal enthusiasts need not worry about the persistent odors sometimes associated with pet ownership. To increase customer satisfaction, make sure to market the following items sure to curb the most difficult odor problems.

1. Enzymatic odor digesters
Urates, the pungent chemical compounds associated with the characteristic ammonia smell of small mammal urine, persist after cleansing with plan soap and water. Their sticky molecular properties make them difficult to remove. If deposited outside of an animal’s enclosure, trace urine smells entice animals to continue using the location as a bathroom.

Powerful live enzymes are needed to break urate bonds, allowing them to be washed away for good. Instill in the consumer the need for enzymatic products to justify the sale. They’ll see for themselves, when the time comes, it was well worth the investment.

2. High-backed litter pans
For small mammals trained to use litter pans, products with high backs prevent them from flinging or spilling urine outside the designated potty zone. Many of these animals mark their territory by pointing their waste discharge in directions other than down. High backs act as shields, containing the source of the offending odors.

3. Plastics
Plastics and plasticized coatings are far easier to clean than metal surfaces. Their non-stick properties make plastic products a winning choice for consumers looking for no-fuss ways to quickly clean up their pet’s waste. Hard, durable plastics and plastic coated wire accessories make great options for optimal sanitation and odor control. Ensure the consumer knows to watch for signs of wear and is willing to replace damaged plastic items.

4. Cage mats
Carpet squares and other porous surfaces are often used by hobbyists to protect their pet’s paws from cage wires, but they are nearly impossible to clean thoroughly. Smells linger in fibers and create chronic odor issues. Washable rubber and polymer plastic cage mats clean up easily and can even be thrown in the dishwasher to be sanitized.

5. Hydration
Though it seems unrelated, adequate hydration leads to fewer odors. The less water in the urine, the more pungent the smell of the urine. By promoting water bottles and crocks for use in odor control strategies, you complete a comprehensive plan of attack consumers will appreciate.  <HOME>

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