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11:57 AM   April 25, 2015
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The Perfect Match

The TV Guide holds more advice than you might think for pet store retailers hoping to learn how to match the perfect small mammal with a younger clientele.

Picture the dating game for children looking for a special furry companion that fits into family life without missing a beat. The nationwide online directory of adoptable pets is now available in TV format.

The Petfinder TV Series airs at 8:30pm ET/PT Mondays on the Animal Planet cable network. The show follows households looking for pets and helps families choose the best fit for each individual lifestyle.

Based on the families unique needs and wants, several pets are brought in as “teachers pets” to discover whether every member of the family is prepared for the pet they think they cannot live without.

A March 8 airing profiled the Gee family, which consisted of parents three active children and grandparents living under one roof. A dog, rabbit, tortoise and pair of rats where brought to the home for trial runs.

The family’s interactions with each pet were captured, reality-TV style and examined by animal behaviorists who helped the family decide on the perfect pet. A pet rat made the final cut – something the family had never considered before. For three children under 10, the animal’s social, active habits worked perfectly. Maintenance chores for the whole family were manageable and the pet became a true member of the family overnight.

For a unique and fun window on family life with a variety of small mammals, the program provides an indispensable resource to retailers. One doesn’t often get the chance to see a family in action behind closed doors, interacting with a variety of animals.

Hidden facets of pet ownership emerge when the camera rolls, like a child’s short attention span when watching a tortoise plod around an enclosure or a hamster’s desire to sleep all day, when kids are up and ready to play. Tune in for a dose of reality. <HOME>

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