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Pet Product News Editorial Blog:

Thursday, July 29, 2010

A Happy Ending

By David Alderton


A nationwide campaign in the U.K. is currently being spearheaded by the Kennel Club to persuade more dog owners to microchip their pets.

The organization, which owns and manages the Petlog database, presents some remarkable accounts of how microchipping can reunite owners with their pets.

Case in point: Philip and Jackie Bowman from Warwickshire in the English Midlands were devastated when their 16-week old-Labrador retriever Becks disappeared from their backyard. They searched frantically but she was nowhere to be found. Luckily, Becks was microchipped with a tracer chip by a vet and her details were registered with Petlog--the .K.’s largest pet reunification service. It holds the details of more than 4.2 million animals and their owners, with this figure growing by about 40,000 each month. 

The Bowmans informed Petlog that Becks was missing and the relevant authorities were alerted. Mr. Bowman was convinced she had been stolen and worried that he would never see her again. Happily though, Becks was found two months later about 50 miles away. Her collar had been removed but, because she was microchipped, the police had been able to identify that she belonged to Mr. and Mrs. Bowman.

“We were heartbroken when Becks went missing, and our friends, grandchildren and even our employees were all very upset,” Mr. Bowman said. “You can only imagine our delight when I received a phone call to say that Becks had been found and was on her way home.

“When I arrived, she was already settled on her favorite piece of carpet with my family and staff fussing over her. Her joy was obvious and a sight to see. We are so thankful that we had her chipped and we are so grateful to all concerned in securing her return,” he concluded.

Petlog is on hand 24 hours a day, 365 days a year, to animal wardens, welfare and rescue centers, veterinary practices and local authorities, which can scan for microchips in pets that come into their care and trace the owners through its database. Last year, Petlog staff dealt with 100,000 calls relating to lost and found pets.

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