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Reports from Petindex, Part 1

Posted: September 27, 2010, 2:25 p.m., EDT


Reports from Petindex, Part 1

A valuable series of seminars ran throughout the three-day Petindex event at the National Exhibition Centre at Birmingham in the English Midlands.
Photo by Steve Burden

There was a real buzz around the just-closed Petindex. In spite of the continuing economic uncertainty, the pet trade remains buoyant and with more than 70 exhibitors offering everything from insurance and pet ID tags to packaging and EPoS (electronic point of sale) systems, quite apart from pet products, there was something of interest for all retailers attending the show.
 
A valuable series of seminars also ran throughout the three-day event, which took place at the National Exhibition Centre, located at Birmingham in the English Midlands. Again, a wide range of presentations, ranging from grooming demonstrations and pet health issues to internet marketing and responsible reptile selling were on the agenda, with a different program every day.
 
An International Perspective

One of the strengths of Petindex, compared with regional trade shows, is that it takes place alongside GLEE--the Gardening & Leisure Exhibition--attracting retailers who have a wider remit than just pets. It is also an international event. Amongst those companies with international ties exhibiting this year was the newly launched European division of Oklahoma-based Bergan.

"Our goal is to change the way people think about pet travel habits both in the States and in Europe,” said Erick Rivera, Bergan’s director of sales. "While the practical necessity for seatbelts is no longer in question, traffic safety reports show that 98 percent of people neglect travel safety provisions for their pets.”

The Bergan team worked with independent laboratories to establish the Pet Safety Durability Test,  V9DT B2009.1, which is the first and only standard of its kind in pet travel safety, according to the manufacturer. The test outlines minimum product performance criteria and testing for pet safety harnesses, testing various size harnesses and discovering the minimum pounds of force they can withstand.

Now entering its fourth year in business, Bergan reported it has built a strong reputation in the United States for creating stylish, functional and affordable pet products for dogs and cats, including feeding and watering items, pet food storage, pet carriers, travel and automotive accessories, beds and cat products. It hopes to build on its success now within the European market.

Keeping Tag

Bow Wow Meow has been supplying pet tags to owners in Australia, New Zealand and Asia for the past 6 years, and back in January, it began manufacturing in the U.K. The company’s comprehensive ID tag range features a choice of more than 150 brass, stainless- steel, lightweight plastic and funky designer tags under the Bow Wow Meow brand and also includes gold and silver Bow Wow Bling tags featuring Swarovski crystals.

These can be engraved with the customer’s choice of name and contact details, using the latest technology laser engraving that is guaranteed not to fade or break. But a particularly appealing aspect of the business in this cash-strapped age is that retailers are not required to carry stock.

Instead, Bow Wow Meow provides a choice of two attractive counter displays and order forms. Retailers can decide on their own pricing system and take payment when the order is placed. Bow Wow Meow then engraves the tags and dispatches them directly to the pet owner within 24 hours of receipt of the order.

Check back next week for the latest on new British products at Petindex.



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