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Pet Product News Editorial Blog:

Tuesday, April 13, 2010

Know Your Treats


With the devastation caused by the 2007 nationwide pet food recall still fresh in their mind, pet parents are conscious now more than ever before of their pet’s diet. Dog lovers want, and are demanding, the same high quality and healthy ingredients in their pup’s meal that can be found in their own food! Would you eat something that lists Titanium Dioxide, Butylated Hydroxyanisole, Phosphoric Acid or Propylene Glycol as ingredients? These, and other hard to pronounce additives, can be found in mass produced dog treats. Since dog owners are paying attention to what they are feeding their pups, you NEED to be paying attention to what is on your store’s shelves. If you can’t pronounce it, it probably isn’t the best thing to be selling in your store.
Where should a boutique owner start? First educate yourself, then educate your customer. Did you know that many of the same benefits that humans derive from fruits and vegetables also apply to dogs? For example, apples are an excellent source of pectin, which is a natural fiber responsible for removing toxins and reducing the risk of heart disease. Similarly, carrots are a natural source of beta-carotene which is an antioxidant believed to minimize hypersensitivity, allergies and cancer. Another vegetable loaded with beta-carotene is the sweet potato which is also a great source of complex carbohydrates and numerous other vitamins and minerals. Blueberries are rich in vitamins A and C, potassium and fiber. Cranberries prevent the spread of bacterial infections in kidneys and the urinary tract. There are dozens of biscuit companies making dog treats with these all-natural ingredients.
Not only is it important to know what is in the treats, it’s also important to know what is not. Wheat, corn and soy are three potential allergens for dogs. Sales of wheat-free, corn-free and soy-free treats have really taken off. Even if your customer’s dog does not have a sensitivity to these potential allergens, there is nothing wrong with feeding them biscuits which are typically made with gluten-free floers (e.g., rice flour, rye flour, and oat flour). Another available option is to go with a grain-free treat. These healthy biscuits are made with either a potato base or a grain-free flour like garbanzo bean flour and contain absolutely NO grain whatsoever. Whatever your customer’s dog special dietary needs may be, there are dozens of options available.
So now is the time to get educated, survey your boutique's shelves, get rid of the junk and bring in HEALTHY, NATURAL TREATS! Your customers—both 2- and 4-legged—will thank you.

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