It has been several weeks since I added Blackwood Premium Dog Food to my product offerings. So far, I’m generally satisfied with customer response. One thing that has been particularly effective is offering a coupon (valid on larger bags of food) to customers who either take home a free sample (which was provided by the distributor) or purchase a small, 1-pound bag of the food. This really gives the customer some incentive to return and purchase a larger bag of food if their dog takes a liking to it.
My customers seem to be very interested in the grain-free varieties of food than I’m carrying (i.e., Salmon & Potato and Chicken & Potato). Grain-free diets are becoming more popular as they more closely mimic the ancestral diet of dogs. In addition, grain-free diets are effective in eliminating food-related allergies for many dogs.
If you are looking to add dog food to your boutique, this is an opportune time to do so as dog owners are responding to the various dog food recalls. Most of my customers who have shown some interest in the food were feeding their dog’s either a recalled dog food or food not part of the recall but made by a manufacturer that is on the recall list. If you’ve been on the fence about carrying dog food, don’t wait any longer. I wish I would have introduced dog food into my pet boutiques sooner, but you know what they say: Hindsight is 20/20.
Another pet product I recently added to my boutique offerings and continue to have success with are the Thundershirts. In addition to stocking the heather-gray version, I recently added the pink and blue polo versions. For people who are on the fence with respect to giving the product a try, having the color options seems to provide that extra push for them to purchase it, even though the colored versions are $5.00 more than the heather-gray one. I’m thrilled with the effectiveness of this pet product; I have yet to have a customer bring a Thundershirt back because it didn’t have the desired effect on the dog. In addition, I’ve been pleasantly surprised with the sales volume of the product especially given its higher price point (e.g., $39.95 for heather gray and $44.95 for pink/blue polo).
Hoping your summer season gets off to a strong start.
Industry Professional Site: Comments from non-industry professionals will be removed.