In a previous blog entry, I wrote about ordering fall/winter merchandise. What better way to make room for this new merchandise than having a "Summer Sidewalk Sale.” A few weekends past, I sold products outside in buckets and bins in front of both of my store locations. People love to dig through the piles of discontinued doggie duds or skim the racks for last season’s collar patterns--all in the name of a bargain. I can’t believe how many fleece-lined winter parkas I have sold at 70 percent off even though the thermometer reads 89 degrees.
For retailers, having a summer sidewalk sale at this time of the year makes great business sense. The UPS guy will soon be rolling in with boxes upon boxes of new fall merchandise. You really need to make room on your floor for these items. Another benefit of having a big sale this time of year (as long as you can work around those pesky summer thunderstorms) is that you can expand your floor space by moving things outside.
Looking at the same odds and ends on store shelves (with no way to fill-in missing sizes) is enough to drive me crazy. Is it just me or do some manufacturers seem to discontinue some of the best-selling patterns right when you need to order them the most? Sometimes, it really defies logic.
Some of you may balk at discounting your merchandise, saying it cheapens your brand. Isn’t getting something for those "dust bunny" collectors hiding in the dark of your backroom or on the end of your store shelves better than getting nothing? Over the years, I have found that certain price points work better than others. For me, anything in the $5 or $10 bins sells best. Make sure that you are clear to your customers that these are final sales. You want to see these items on their dog--not back in the backroom collecting dust again.
So, out with the old and in with the new.
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