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Pet Product News Editorial Blog:

Thursday, December 31, 2009

For the Love of Dogs

By Melissa Kauffman

Editorial Director, BowTie Incorporated

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My dog, Tampa Bay, dressed as an elf for our holiday Christmas card.
Now that consumers have shown their love for their dogs this Christmas season by dressing them in holiday outfits and taking humiliating pictures for their Christmas cards (see photo of my dog to the right), it is time to move on to Valentine's Day. While other loves come and go, a dog's love remains constant. Therefore, it is time to break out the heart-shaped gourmet dog biscuits and dog toys and promote them to your customers.

We asked DogChannel.com users in 2009, how they planned to celebrate Valentine's Day and 1,433 responded. More than half (52 percent) did not plan to buy any products to celebrate the special day, but 24 percent did plan to buy special food or treats. Another 17 percent did plan to buy a product such as a toy or bed, while 7 percent planned a special trip to a dog bakery or groomer.

This is the perfect opportunity to entice customers to show their love for their dogs or other pets. Here are some tips from PPNI:

  1. Pet-Themed Valentine’s Day Gifts
  2. Bakery Treats for Holidays
  3. Grooming Fashion Trends 

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