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Pet Product News Editorial Blog:

Tuesday, Oct. 20, 2009

To Try or Not To Try a New Pet Product

By Melissa Kauffman

Editorial Director, BowTie Incorporated

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There are a lot of pet products out there and, at times, I feel I’ve tried most of them. I typically stick with what works, but I do try a new pet product when it intrigues me. Some pet owners don’t like to change from their favorite pet brands, perhaps because their pets are picky and don’t like change or because they don’t want to waste money if the product doesn’t work out.

I definitely have a lot of new products that I bought that didn’t work out. Typically, I’ll pass that product along to a fellow pet bird owner or pet dog owner. Just because my pets didn’t take to the products doesn’t mean other people’s pets won’t.

Now, I would say that I end up repurchasing only about one out of every four new products I try. This is why buying a new product is a little bit of a gamble for me and my five pets. But I don’t mind those odds, so I keep trying new pet products. I wondered if other pet owners had my same experience, so I thought I would ask.

We asked pet owners on Pet Product News International’s sister consumer publication websites, the following question:

Of the new pet products you try, how many of them don’t work out for you and your pet?

CatChannel.com - 1,129 people surveyed
They always work out 91
Three out of every four products work out 210
Half the time 466
One out of every four products work out 195
They never seem to work out. I end up sticking with the products I have used for years. 167
Out of the pet dog owners who took the poll on DogChannel.com, 41.3 percent said the new pet products they purchased for their pet worked out about half the time, while 22.2 percent said they worked out three times out of four. Nineteen percent had the same results as I did with one out of every four new products working out. Only 7.4 percent said the new products worked out every time and only 10.1 percent said the new products never worked out so they stick with their tried-and-true products.

The results were similar for pet cat owners on CatChannel.com, with 41.3 percent saying the new pet cat products worked out about half the time. Only 8.1 percent said the new products always worked out, while 14.8 percent said they never worked out. The last two groups were nearly tied with 18.6 percent of those cat owners surveyed saying three out of every four new cat products worked out and 17.3 percent saying that one out of every four new cat products worked out.

HorseChannel.com - 549 people surveyed
They always work out56
Three out of every four products work out137
Half the time226
One out of every four products work out87
They never seem to work out. I end up sticking with the products I have used for years.43
Okay, so the pet cat and dog owners surveyed had similar experiences. So let’s check out a different group; how about horse owners? We asked the same question to horse owners at HorseChannel.com. Again, 41.2 percent reported of the new horse products they try, half of them work out. The rest of the results continued to be somewhat similar to the dog and cat owner experiences with 10.2 percent saying the new products always worked out; 25 percent saying three out of every four products worked out; 16 percent saying one out of every four products worked out; and 8 percent saying the new products never seem to work out so they stick to their tried and true products.

Well, it seems that the majority of the cat, dog and horse owners has a 50-50 or better experience with a new animal product. That bodes well for manufacturers and retailers. So keep those new products coming!

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