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Pet Product News Editorial Blog:

March 26, 2013

What Are You Doing For Earth Day?

By Patrick Donston

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A conference I've attended and highly recommend is the Pet Industry's Top2Top Conference hosted by the Pet Industry Joint Advisory Council. This year, the conference is scheduled for April 23 to 25 in Napa, Calif. The main agenda for this conference is to address issues that face us as an industry.

Demonstrate your compassion for animals by celebrating Earth Day.
Demonstrate your compassion for animals by celebrating Earth Day.
More and more, we see legislation cropping up that targets the pet industry. And most of us know there are powerful animal activist groups that unfairly demonize all of us in the pet industry. I do not have to preach to any of us about the benefits pets provide us and our clients, but we need to do a better job of sending a message to society that says, “We, the pet industry, love caring for all animals—wild and domestic—and have their best interests at heart.” Activists and politicians will have a much more difficult job when the general population clearly can see the good we do for animals.

One way to communicate our compassion is to celebrate Earth Day. I know some independent retailers have been celebrating Earth Day for years, but it surprises me how many distributors, wholesalers, manufacturers, independent retailers and large chain stores do not participate in the observance. The possibilities to promote the philosophy behind Earth Day are endless. You could support a local or federal conservation project; encourage customers to use canvas bags and recycle; promote animal wellness or raise awareness about endangered species.

For those of us in the aquatics industry, the message we send is important. Therefore, I ask you: What are you doing for Earth Day?


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