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Pet Product News Editorial Blog:

February 26, 2013

The Importance of Having an Animal Exit Strategy

By Patrick Donston

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In my last blog, I talked about helping clients select the right fish for their tanks. Once that has been accomplished comes “The Animal Exit Strategy.” This is when we connect the “new keeper” to the animal. It's also a good opportunity to bond with our customers.

Buying pet fish
As part of our animal exit strategy, I have my staff cover the following questions:

•         What is the fish’s normal diet?
•         What food is available for purchase?
•         Are there any behavioral patterns the new owner should know about?
•         Is it compatible with other future fish they wish to have?
•         How should the fish be acclimated?
•         Is it easy to keep or prone to disease?
•         Is it compatible in a reef or planted aquarium?

We also emphasize that every living thing we sell needs something to help keep it alive. And guess what? We have it.

These are some examples of information our staff must review while catching and bagging the new pet and escorting the customer to the check-out counter. Our employees are taught that if they do not know the answers to these questions, they must seek advice from another staff member. Our staff members are aware that management will be checking in on them.

Having a sound animal exit strategy is advantageous to better service and sends the message that you care about the animal’s well-being as they leave your place. We should hope all pets live a wonderful life before they reach you, while they’re with us, and, most importantly, after they reach their final home.


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