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Pet Product News Editorial Blog:

October 18, 2012

A Little Holiday Prep Goes a Long Way: Part 2

By Julie Jacobs


This is the second part of a two-part series. To read A Little Holiday Preparation Goes a Long Way: Part 1, click here.

Last blog I talked about gearing up for the very busy retail months that can make or break your year. I discussed boosting your inventory levels, stocking enough holiday-oriented items and having enough gift items on order for both pets and their two-legged owners.

Now let’s focus on a few non-product topics. If you have a website, think about changing it up for the holiday season. Make it festive, cheery and inviting. Create special sections for the holiday and even the winter season. You could offer holiday specials, such as deals of the week or month or early-bird buying promotions. Posting holiday stories or photos is another possibility.

Prepapring your store for the holiday season
If you have a brick-and-mortar store, now is the time to start thinking about your display themes and creating a cheery festive mood. Most display and prop places sell out quickly, as retailers buy early to ensure they get the props they need to make a fun holiday environment in their stores. So make sure to look into this soon, as you could lose out on unique display options.

In addition, preplanning your advertising and marketing strategies is critical. If you have not already done so, now is the time to jump on it. Advertising space can fill up quickly for the holidays, so do not wait too long to set your plans in motion. You’ll want to get prime advertising placement in key publications that can drive your business. There may also be some early-bird specials you can take advantage of by planning a few weeks in advance. Make sure to save a little in the advertising kitty, just in case a unique opportunity arises closer to the holiday.
This is also the time to start mapping out marketing strategies, such as mailings, promotions, giveaways, in-store events and seminars, as well as participation in local festivities and even fairs and craft shows. Nearly every business celebrates and/or promotes the holidays during the same few optimum weekends between Thanksgiving and Christmas, so advance planning will give you the edge to get prime time and/or locations.

There is so much to consider that it’s great to get a jumpstart. Before you know it the holiday season will be here and you’ll be focusing on selling. Good solid preparation now will lead to a very successful holiday season, which is a great way to end the year.

As always, feel free to contact me at with any questions or ideas to present to our fellow retailers in future blogs.

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