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Pet Product News Editorial Blog:

September 6, 2012

Play Off the Back to School Theme

By Julie Jacobs


Can you believe we are already in the third quarter of the year? Where does the time go? As September means back to school for many, kids and adults alike, I thought there is no better time to focus on back-to-school training for pups, too.

After a summer full of fun and play, many pets may have forgotten their manners and proper behavior patterns now that it is time to spend more time in the house alone. With kids back in school, they may be bored going back to the ole home-alone routine. And you know what that means: trouble on the horizon for many pet owners. Use to daily interaction with humans or play time, now they are home and may have to create their own playtime to amuse themselves. And you also know what kind of imaginations they can have in respect to this. Now not all pets will be in mischievous mode, but nevertheless it is a good time to refresh those well-behaved pets, too.

Help your customers' dogs go "back to school"
Capitalize on the back-to-school theme and create a promotion for the pets. Offer training seminars in your store to bring people in to shop. Have you been thinking of offering daycare in your facility? Maybe now is the time. Or as a website owner, offering it to your local neighbors. Maybe work some promotions with the local trainers to offer 10 percent (or more) off anyone who signs up for training during the month of September. And when they do, they will get a 10 percent discount for your store, too. A win-win for both your business and the trainer, as you generate new business during what is probably a slower time for both of you.

Also offer all training items at a discount. Some of those items might include training books and DVDs, martingale and choker collars, small treats for those who use food as training tools, clickers and other training gear. You may also want to offer a reward section with squeaky toys in shapes of books, diplomas, trophies, etc. And perhaps some fun doggy T-shirts, like one I recently saw that read “dog school dropout” or more positive graduate-oriented ones. If you do actually offer training seminars in the store, you may want to have some contests with certificates and mini trophies to hand out at the end. Also the trainer may want to keep the seminars very generic, so he/she can drum up some business for themselves on a more personal basis for a future date.

Back to school is a fun time for many, so why not capitalize on the theme and have a reason to bring some more business your way, as well as some of your businesses’ advocates. I am sure they will return the favor, and remember you when their clients need to buy training items or any product in general. As always, feel free to reach out to me at

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