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6:32 PM   April 26, 2015
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Julie Jacobs
Making It Click
Julie Jacobs is owner of Dogs & Friends, an online boutique of high-fashion products for dogs. With more than 20 years of experience as a sales and marketing professional in New York City's designer apparel industry, combined with her passion for working with dogs, Julie brings a unique perspective to the world of selling pet products via the web. Every other week, she will be focusing on all things directly and tangentially related to successful e-tailing. Julie can be reached at

April 16, 2015
April Showers Bring May Flowers ... So Be Prepared for the Rainy Season
Understandably, the inclement weather segment of the pet industry has grown much over the years, after all, who wants to get their paws wet and muddy? ...More»

March 20, 2015
Recession Resistant ... You Bet We Are
This year the Expo was host to many new, innovative products throughout every category. Thee was so much to choose from, and so many new items to boggle the mind. ...More»

February 24, 2015
It's Time to Come to Sunny Orlando
With Global Pet Expo just a few short weeks away, now is the time to start outlining your trip to Orlando. ...More»

january 22, 2015
Essential Dental Products for Pets
February is National Pet Dental Health Month, which is an opportunity for pet retailers to stock up on dental health products for pets and promote the observance with signs in their stores. ...More»

december 18, 2014
It’s Crunchtime for Holiday Sales
With just a few precious days left before the holidays, you still have the opportunity to make this your most profitable holiday season ever. ...More»

november 21, 2014
Wrap It Up for the Holidays
The holidays are here, and it’s time to make it all count as you tweak your plans, assortments and store presentations to make this your best season yet. ...More»

october 22, 2014
Gearing Up for Thanksgiving
It’s almost Thanksgiving, and that means time with friends and family, and lots of eating. ...More»

september 17, 2014
Spooktacular Festivities
Welcome to fall! Time to start transitioning your stores from summer to the deep rich colors of autumn. ...More»

august 22, 2014
Home Is Where the Heart Is
Fall is just around the corner and soon another holiday season will be upon us. ...More»

july 18, 2014
The PupSaver
When riding in a car, passenger safety for pets is as important as safety for humans. ...More»

june 19, 2014
The Cutting Edge Pet Tech – Part 2
Time to don your techy hat once again and discover yet even more unique innovative products for pets. ...More»

may 19, 2014
The Cutting Edge Pet Tech – Part 1
Creative minds now are developing innovative ideas for the pet industry. ...More»

april 14, 2014
I personally have tried some of these products on my dogs and am very pleased with the results. So off to the spa we go! ...More»

march 21, 2014
March Madness
This time of year brings on March Madness, an all-time favorite for many of your customers. ...More»

february 20, 2014
Weathering the Storm
The year 2014 has gotten off to a very rocky start with snowstorm after snowstorm across the country—even in northern Florida! ...More»

january 20, 2014
Ringing in a Fabulous 2014!
Cheers to a happy and healthy New Year! I hope everyone had a fabulous holiday and an even more fabulous end of year for your business! ...More»

december 16, 2013
Gearing Up for a New Year!
As 2013 is winding down, I hope there is plenty of cha-ching, cha-ching happening at your registers. ...More»

november 18, 2013
Jingle! Jingle! Time to Ring in the Holidays!
Before we know it, it will be Thanksgiving and Chanukah!  I don’t recall ever celebrating both on the same day as we are eating turkey. ...More»

october 14, 2013
Gift-Giving, Pet Lover Style
With the holiday season around the corner, let’s continue exploring unique pet-related items for pet owners and pets. ...More»

September 16, 2013
Ready, Set…Go! The Holidays Are Almost Here
Time truly does fly. It just feels like yesterday that I was writing about preparing for the holiday season, and here we are again. ...More»

August 19, 2013
Spa Time
Doggie Diva, a new product line designed for dogs, is manufactured by the creator of Diva by Cindy natural and alcohol-free hair products for humans. ...More»

JuLy 17, 2013
Innovative Safety Items for Dogs
I’d like to share with you a couple products that I find to be good safety products for dogs. ...More»

June 17, 2013
Losing My Girl
On April 22, 2013, I wrote with a heavy heart. I lost my baby girl, my furry pal for the past 16 years. ...More»

May 13, 2013
Fun Items for Fashion Divas
It's time to check out some fun and fashionable items from pet carriers to hair bows. ...More»

April 16, 2013
A Look Back at Global Pet Expo 2013, Part 2
This month, let’s talk about some unique, functional items I found at Global Pet Expo...More»

March 22, 2013
A Look Back at Global Pet Expo 2013, Part 1
Another fabulous Global Pet Expo has come and gone. It was an exciting show that featured many new and innovative products...More»

February 14, 2013
It's National Pet Dental Health Month: Time to Shine Those Pearly Whites
February is National Pet Dental Health Month. This is a great time to promote pet toothbrushes and other oral care products. ...More»

January 11, 2013
Maintain Marketing Efforts After the Holidays
The holidays have come and gone, and now we need to keep the attention of our customers—both old and new...More»

December 7, 2012
How Hurricane Sandy Destroyed My Condo and My Holiday Retail Plans
Instead of practicing what I preach and gearing up for the Christmas rush, I have been sidetracked by other priorities thanks to Hurricane/Superstorm Sandy. ... More»

October 26, 2012
Conjuring Halloween Fun in Your Store
Ahhh, the beginning of the holiday season is upon us. And there is no better way to kick it off than with some spooky Halloween fun... More»

October 18, 2012
A Little Holiday Prep Goes a Long Way: Part 2
Last blog I talked about gearing up for the very busy retail months that can make or break your year. I discussed... More»

September 27, 2012
A Little Holiday Prep Goes a Long Way: Part 1
Now is the time to gear up for the upcoming busy retail months that can make or break your year... More»

September 6, 2012
Back to School
Can you believe we are already in the third quarter of the year? Where does the time go... More»

August 22, 2012
Cater to Customers Traveling with Their Pets This Summer
Summer is upon us so it is time to hit the road to our favorite vacation spots. Today, many families are traveling as a family and that means taking our family pets along for the ride... More»

August 9, 2012
The New York Gift Show: A Resource For Your Pet Store
The New York International Gift Fair (NYIGF) is just around the corner on August 18-22, 2012, at the Jacob K. Javits Convention Center in New York City... More»

July 30, 2012
Promote Outdoor Pet Gear This Camping Season
We’re in the mid-summer doldrums, so what to do? A new adventure seems in order. Many Americans love hitting the campgrounds this time of year... More»

June 21, 2012
Hurray for the Red, White & Blue
Happy July 4th! The year is now half over—time just flies away so quickly these days. So many festivities surround this holiday... More»

June 6, 2012
Global Pet Expo Finds
As promised, I am going to feature some products I viewed at this year’s Global Pet Expo trade show... More»

May 25, 2012
A Toast to the Dads of the World
Father’s Day already, where has this year gone? It is flying by way too fast. Time to plan for a fun day with dad: a hot lazy day around the pool, BBQs, boating or... More»

April 30, 2012
It’s All About Mom
It is time to celebrate all the moms of the world, both two- and four-legged, so how about a little "Mommy and Me” event to promote Mother’s Day and generate reasons to buy... More»

April 3, 2012
Spring Forward to Warmer Weather
The worse of winter is behind us—well, at least the bitter cold months. Now it’s time to put on our spring hats and started thinking of how to change our assortment offerings to warmer-weather gear... More»

March 19, 2012
Global Pet Expo 2012
As are many of you, my feet are now recovering from three days of non-stop walking the expansive Global Pet Expo in sunny, warm Orlando. What a great event... More»

March 12, 2012
Rev Up the Ride and Join the Stream of Pups Headed to Biker Week
Early March is Biker Time here in Central Florida. Thousands of motorcyclists head for Daytona Beaches’ famous Bike week. For a full seven days, everywhere you turn there is a sea of motorcycles... More»

February 6, 2012
Reaching Out to Your Customers
The holidays have come and gone; now we need to keep the attention of our customers and, hopefully, new-found customers from the past shopping rush... More»

January 24, 2012
Tie Into the Super Bowl Frenzy for Winning Sales
Share the excitement with your furry friends. Reach out to the several companies offering licensed team clothing, accessories and home goods. It is a great time to have some fun on your website or in your store... More»

December 22, 2011
Little Work, Lots of Play Makes for a Great Day
On December 17, 2011, I spent a fun full day at the 11th annual AKC/Eukanuba National Championship invitation-only dog show at the Orlando Convention Center in Orlando, Fla. What a great time. And what a great place to spot new merchandise trends and novelty items... More»

 December 9, 2011
Merchandising Holiday Product to Maximize Sales
It’s that time of year to maximize your selling power. Change up your website and make it festive to put your consumer into the holiday spirit. Give web surfers a reason to stop and check out your site. Hopefully, they’ll become new loyal consumers year-round ... More»


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