Making It Click Julie Jacobs is owner of Dogs & Friends, an online boutique of high-fashion products for dogs. With more than 20 years of experience as a sales and marketing professional in New York City's designer apparel industry, combined with her passion for working with dogs, Julie brings a unique perspective to the world of selling pet products via the web. Every other week, she will be focusing on all things directly and tangentially related to successful e-tailing. Julie can be reached at julie@dogandfriends.com

April 30, 2012
It’s All About Mom
It is time to celebrate all the moms of the world, both two- and four-legged, so how about a little “Mommy and Me” event to promote Mother’s Day and generate reasons to buy... More»

April 3, 2012
Spring Forward to Warmer Weather
The worse of winter is behind us—well, at least the bitter cold months. Now it’s time to put on our spring hats and started thinking of how to change our assortment offerings to warmer-weather gear... More»

March 19, 2012
Global Pet Expo 2012
As are many of you, my feet are now recovering from three days of non-stop walking the expansive Global Pet Expo in sunny, warm Orlando. What a great event... More»

March 12, 2012
Rev Up the Ride and Join the Stream of Pups Headed to Biker Week
Early March is Biker Time here in Central Florida. Thousands of motorcyclists head for Daytona Beaches’ famous Bike week. For a full seven days, everywhere you turn there is a sea of motorcycles... More»

February 6, 2012
Reaching Out to Your Customers
The holidays have come and gone; now we need to keep the attention of our customers and, hopefully, new-found customers from the past shopping rush... More»

January 24, 2012
Tie Into the Super Bowl Frenzy for Winning Sales
Share the excitement with your furry friends. Reach out to the several companies offering licensed team clothing, accessories and home goods. It is a great time to have some fun on your website or in your store... More»

December 22, 2011
Little Work, Lots of Play Makes for a Great Day
On December 17, 2011, I spent a fun full day at the 11th annual AKC/Eukanuba National Championship invitation-only dog show at the Orlando Convention Center in Orlando, Fla. What a great time. And what a great place to spot new merchandise trends and novelty items... More»

 December 9, 2011
Merchandising Holiday Product to Maximize Sales
It’s that time of year to maximize your selling power. Change up your website and make it festive to put your consumer into the holiday spirit. Give web surfers a reason to stop and check out your site. Hopefully, they’ll become new loyal consumers year-round ... More»