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Pet Product News Editorial Blog:

June 21, 2012

Hurray for the Red, White & Blue

By Julie Jacobs


Happy July 4th! The year is now half over—time just flies away so quickly these days.

So many festivities surround this holiday that celebrates our country, including many hometown parades where people often like to show off their dogs. Consider setting up a patriotic shop to offer an assortment of items for their four-legged friends to strut their stuff down Main Street. Keep the theme all red, white and blue or with flag patterns for greater impact. Of course, RW&B or flag bandannas prevail this time of year. Seek out some fun red, white and blue T-shirts or little dresses. Up Country Inc. offers a “Stars & Stripes” pattern—its version of an American flag. Why not bring in a few collars and leads to help celebrate the day.

4th of July dog
If you have a dog bakery, some patriotic treats may be in order to bring to the BBQ for our fur-pals to snack on. And don’t forget portable water bottles for that long trek in the parade, as well as some fun RW&B toys to round out the day. You may also want to offer great products such as Thundershirts. A Thundershirt uses gentle, constant pressure to calm a dog effectively, helping to eliminate anxiety and fear. They work great during thunderstorms and fireworks, and are a must-have in many stores.

This time of year is also a great time to host an in-store seminar on pet safety. E-stores can host a party at a local partner’s facility, or a yappy hour or seminar at a local dog park toward the end of the day when the heat lessens. Educate your consumers on pet safety this time of year, especially as it relates to the dangers of fireworks. Many have no idea how dangerous and scary this holiday is for our pets.

Animals do not understand the booms and bangs we love so much. Many become petrified and lose their thinking faculties due to fear. So many pet owners think it is great to take their pets to the local fireworks. This is a time when many pets become lost as they get frightened and bolt. Not to mention the damage that can happen to their little eardrums. The best place for anyone’s pets during fireworks is in the safety of their home, far away from the bangs and booms.

And if your customers are hosting a party with a fireworks display, advise them to put their pet inside the house at the far end and as far away as possible from the festivities. Pets have very sensitive ears so even the distant sounds may frighten them, often causing them to run out of their home if a door opens.

Education, education, education is key to the safety of our consumer’s pets. Post a sign in your store’s window on the hazards of fireworks. Put a flyer in everyone’s bag when they purchase an item. Post a blog or bulletin in your newsletters or on your websites. Spread the word via social media. I always post it on our Facebook page, asking others to cross post and share. And they do. Spread the word for the greatest outreach possible. You will be deemed a hero even if your efforts keep just one scared pet from harm’s way. As always, feel free to reach out to me at

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