Pet Product News Editorial Blog:
March 22, 2013
A Look Back at Global Pet Expo 2013
By Julie Jacobs
Another fabulous Global Pet Expo has come and gone. It was an exciting show that featured many new and innovative products guaranteed to add some pizazz to your store's assortment. I hope you all enjoyed your time in sunny Orlando and that your feet have recovered after walking the convention center floor!
Global Pet Expo is the industry's largest annual trade show, according to organizers the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2013 show featured 964 exhibitors in 2,682 booths with more than 3,000 new product launches, as well as 5,327 pet product buyers from around the world, APPA and PIDA reported. For those who weren't able to attend, I will be dedicating this and a few future blogs to some of the unique, fun items I stumbled upon while shopping at the show.
Stirring up a lot of interest was Puppy Cake, a wheat-free, easy-to-bake cake treat for dogs that was featured on the TV show “Shark Tank.” Each 9-ounce box comes with cake and yogurt frosting mix in either peanut butter, banana, red velvet or carob flavor and makes one small cake or eight cupcakes. I think the packaging is really cute and will attract attention to your shelves. I suggest baking up a few cupcakes and giving out samples. Or you could host a yappy hour and serve these as treats. It would be prudent to put a special note near your samples explaining that these are made especially for dogs. After all, you wouldn't want pet owners to think it is OK to feed their dogs cupcakes meant for human consumption.
The Puppy Cake folks also introduced Puptato Chips, an all-natural sweet potato chip for dogs. These fun and healthy treats are dried—not fried—North Carolina sweet potatoes dusted with dried chicken liver for added taste. They are marketed as “virtually fat free” and as “offering pets a nutritional vitamin source” in a treat. My two dogs loved them! My elder, very finicky dog gobbled them up—an unusual happening these days! A great way to promote sales is put out a bowl of chips to sample. If a human eats them that's OK, too. In fact, many were tasting the chips at the show! You can find more details for both products at www.puppycake.com.
Petcurean continues to offer new and exciting food for our pets. The company's new packaging has been a hit, and at the show it introduced several new offerings for both our canine and feline friends. Two new recipes are GO Turkey, which is a grain-, potato- and gluten-free diet, and GO Lamb, with whole oats and brown rice. My dogs love Petcurean's NOW Small Breed. Not only do they eat it for meals, but they also like it as a treat, too. I often give samples to clients, and their dogs also fall in love with it—probably because the ingredients are good enough for us humans to eat. Visit them at www.petcurean.com
Lastly, I'd like to give a big thank you to Pet Product News International and its publisher I-5 Publishing LLC for hosting a great networking party, as well as to Carrie and the Convention News TV team for daily updates of all the show's happenings.
Stay tuned for more new and fun goodies next month. Until then, feel free to reach out to me at Julie@dogandfriends.com if you found any great new items you think should be featured or if you produce a great new product. Cheers!
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