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Pet Product News Editorial Blog:

April 30, 2012

It’s All About Mom

By Julie Jacobs

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It is time to celebrate all the moms of the world, both two- and four-legged, so how about a little “Mommy and Me” event to promote Mother’s Day and generate reasons to buy. Any reason to host an event in your store to bring potential customers in is always ideal—and what better time to do so than for Mother’s Day.

Cash in on Mother's day with pet-centered events
By now your store is bright and cheery with springtime colors and items. Hosting a garden or tea party featuring human and four-legged snacks would be great way to have a get-together in your store—even more so if you have an outdoor, fenced-in area. Bring in local specialists such as trainers, vets, animal communicators or any sort of dog-oriented service provider to do mini-seminars for your customers. You can feature a pet photographer or caricature artist to also draw customers in.

E-store owners, don’t fret. You, too, can also partake in a fun promotion like this if you partner with a local business to use their space—and their mailing list, which is a great way to expand your reach. Get together with a local park, a recreation area, a local business or even a bar/restaurant that during down hours would like to host a yappy hour type party in its outdoor area. You can also speak to local vets or trainers to see if they want to host a party after hours for clients in their facility. This is a great way to expand business for all involved. A little creativity may be needed in respect to logistics, as well as pet safety, but I am sure you will be able to easily work through it.

Another fun way to capitalize on Mother’s Day gift giving is to feature local artists or craftsmen offering items for pets and/or humans. You can host them in store or team up with a local business, especially if you are an e-store. Create a gallery/display area where artists can meet-and-greet customers and even autograph their work. Consider having them give you a small percentage of what they sell in return for hosting the promotional event. This is a nice way to earn a little extra profit and defray the event’s cost. Your customers will love it, as they can pick up some handcrafted special gifts to give or keep. It is a win-win situation for everyone.

As it is Mother’s Day, no one should go home empty-handed. How about offering a small, colorful inexpensive flowering plant or a long-stem rose combined with a bone, a bag of biscuits or catnip or treats—and a big paw print bow. Something for mom and child as you celebrate and honor all the moms of the world. As always, feel free to reach out to me to discuss any of your ideas. Happy Mom’s Day to all.


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