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Pet Product News Editorial Blog:

March 12, 2012

Rev Up the Ride and Join the Stream of Pups Headed to Biker Week

By Julie Jacobs

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Early March is Biker Time here in Central Florida. Thousands of motorcyclists head for Daytona Beaches’ famous Bike week. For a full seven days, everywhere you turn there is a sea of motorcycles. Even miles away in Orlando and other cities, you will see groups of bikers around every corner. For us retailers and especially e-tailers, it’s another great reason to promote a themed product.

More times than you can imagine, bikers have their four-legged buddies with them dressed in the latest riding gear from helmet-look hats to leather jackets and goggles. So why not capitalize on creating the best biker pet assortment. There are two categories of “biker dogs.” There are those that biker moms and dads love to dress up, but only for outings off of the bike. These dogs tend to be seen in biker T-shirts with skulls, cross bones, roses and often in the famous black and orange Harley Davidson colors. These dogs may sport a cute hat or cap, many times a denim Harley biker jacket and, of course, leather jackets—in pink for the gals—are top favorites.

biker dog

The second category of biker dogs are those who actually go out for a ride with their masters. Often they ride in an attached side car and at times they may be in secured, specialized carry bags strapped to the back part of the seat. Personally, I am not a fan of the dogs travelling on the motorcycle. They do seem to enjoy it, but I worry about the dangers. Nevertheless, it is happening and these dogs are geared up for the ride with similar clothing as mentioned earlier, but also with more helmet-type hats, visors and always goggles to protect their eyes.

And there are the accessories. Every dog needs the proper “tough dog” leash and collar. Perhaps studs on leather. Or Harley has a collection of “bad to the bone” leashes and collars in assorted sizes. And at home they need the proper décor. There are all sort of biker dog options, including dog bowls, food mats, beds, pillows, throws, toys, stuffed animals and more.

What to feature? Harley Davidson is the logical place to begin looking for biker dog assortments. The company feature many items in its HD stores, as well as offering product wholesale to retailers. There are also other collar and leash suppliers who have items that specifically appeal to the tough biker dog owner. In addition, there are all sorts of scarves and bandannas that are perfect for your biker dog customers. Seek out companies that specialize in caps and goggles. And in your travels, keep your eye out for vendors who may have an item here and there that may help round out the collection, such as a unique T-shirt, sweater, jacket or hat.
 
Other items that could be great to feature are cushions or small beds for the dog to ride in comfort and to help absorb some of the bouncing. Don’t overlook properly approved carrier bags and tethers, easy-to-carry water bottles, snack bags and other things to comfort the dog on his ride. And don’t forget the Mom and Dad bikers; if you find some people biker items with dogs on them, it will be smooth riding. Feel free to email me for additional information. I have attended many bike events as a back seat rider.


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