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Pet Product News Editorial Blog:

January 24, 2012

Tie Into the Super Bowl Frenzy for Winning Sales

By Julie Jacobs


Share the excitement with your furry friends. Reach out to the several companies offering licensed team clothing, accessories and home goods. It is a great time to have some fun on your website or in your store. Maybe create a little rivalry party for your customers. There is no better way to do that than to host a Yappy Hour. Advertise it as a Super Bowl doggy party and suggest that all attendees (two- and four-legged) dress for their favorite team. If they don’t have football gear for their pets, let them know that they can purchase team product to wear when they join the party. It’s a great way to generate some instant, guaranteed business.

Dog football
Now for the treats, you can offer appetizers and drinks for the humans, but no reason the dogs can’t partake in this fun. Set up a doggy beer bar–and yes, for those of you who don’t know, there are a few companies that sell “beer” for pet consumption. It’s bottled to look like beer and dogs love to lap it up. That in itself is a novel way to draw customers to the party by featuring it as an item to buy by the glass, and as a take-home six-pack to watch the football game on Super Bowl Sunday. Also look for dog treats that resemble pigs n’blankets, sausages, etc. No reason our pals can’t party with their owners.

Have an e-store? You can promote team clothing and sell the beer for at-home Super Bowl parties. Buy some appetizer-looking snack packages to sell and maybe even do some sort of contest that has your customers posting their “best” super-dog Super Bowl photos. The winner receives a toy football or some other novelty. This way you can take advantage of a Super Bowl party without actually throwing one. No matter what you do, have fun with it—Go team!

BRRRRR! Remember, it will still be cold outside. Cold-weather stores can offer team sweaters, hoodies and jackets, too! On another note, this is also a great time to focus on starting to clear out snuggly clothes. Warm sweaters, down jackets, little booties to protect those paws from the frozen ground if you are located in the cold north. Microfiber jackets are great this time of year, especially if lined in polar fleece; warm and cuddly on the inside, durable, water repellant/resistant and windproof on the outside. Microfiber is an ideal fabric for this time of year and all weather conditions—even year-round as it is soft and breathable yet sturdy and functional. Another good fabric is Gore-Tex, which is great this time of year as it is so wind proof and insulating, especially if lined in a warm fabric. Great to keep your pet dry on snowy—or for that matter rainy—days.

Believe it or not, down here in Florida there are some pretty cold days and very cold nights, especially in the northern regions of the state. So even here it is important that your customers’ pets that are use to warm and sunny have an extra layer on. Tee shirts, sweatshirts, even light jackets are best here. My dogs love to snuggle in their beds–the fluffier the better when it is cold. So take advantage of this opportunity to feature pet beds on a promotion when the temperatures dip from the usual warm, sunny days. If you have any questions or need resources, feel free to email me.

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