Pet Product News Editorial Blog:
Tuesday, October 27, 2009
Green Means Money
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Next year in addition to editing Pet Style News, I’ll be editing Natural Pet Product Merchandiser, which is a flip attached to Pet Product News International. A flip is just an upside-down magazine on the back of an already existing one. You might have seen one of these attached to Vogue (I think they do their Vogue for Men as a flip) or other fashion magazines. Natural Pet Product Merchandiser will be published four times next year.
So when I was reading Women’s Health this week and noticed a feature called “Reduce Your Pet’s Carbon Pawprint” I took notice. Of course we cover natural and “green” products in Pet Style News in every issue with our EcoTrendy column, but my eyes are really peeled with this new assignment.
I have to congratulate the pet product manufacturers we’ve worked with in the past for their inclusion in this feature: West Paw Design and Wagging Green have worked hard to be a part of that natural niche.
More importantly, though, I think this is an example of how boutiques can bring their customers’ attention to things they might not have been considering when they came in and increase sales. In some boutiques, it might be a great idea to create a “green” section that really calls attention to itself. Stack up recycled beds, organic cotton apparel and collars and other products in that section and include some educational signs and you may motivate your customers to make a purchase they hadn’t been considering. “Green” is not only good for the environment, but it can be good for your bottom line.
Keep an eye out in all the publications you read for little features that might make good inspiration for marketing pushes in your store. If you keep your thinking cap on even when you’re not technically working, you might come up with some great ideas.
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