Radio Systems Corp.'s PetSafe Feline Lickety Stik is now available as part of a POP display program called the Big Cat Kit. The program features several product and merchandising displays, as well as signage and a video POP, designed to be placed in various strategic locations throughout a retail location.
As part of the program, retailers purchase 264 bottles, including six Serpentine Units (pictured) for their primary shelves; six gravity feed units for use in the cat food and litter aisles; and 10 serpentine units for placement on endcaps.
Along with the purchase, retailers will receive 72 bottles for free if they execute the program with inventory and placement in-store, along with the signage kit and various promotional materials, the company states.
Additionally, the program includes a sample kit that provides retailers with coupons, brochures, 50 samples for customers, and more, to be distributed as part of the promotion, the company adds.