GooFurr's product of the same name is designed to offer ease in delivering medications and supplements effectively to cats. Pet owners simply mix a crushed pill with a small amount of GooFurr and offer it to their cat. Most cats love the taste and gobble it down eagerly; however, the product can be applied directly to the cat's fur where the cat can reach to lick it off, the company states. The all-natural paste is made with the finest ingredients, including wild-caught Pacific salmon, and it contains zero preservatives and can be used to deliver vitamins and supplements as well, the manufacturer reports. It's safe to use on a daily basis, works on dogs too, and is nontoxic to animals and humans, the company adds.